After traveling to Bangkok from the end of 2018, I have stayed in many star-rated hotels in Taipei, Ho Chi Minh City, Da Nang and Seoul. I feel that hotel brands under global hotel groups such as Marriott and InterContinental can always provide high-level and consistent accommodation services. , But in retrospect, many small characteristic hotels can bring more surprises. 137 Pillars Suites in Bangkok and Hotel Eclat Taipei are all of this type. These memorable hotels are the global luxury boutiques we will introduce this time. Member of the hotel alliance.
Hotel Group VS. Hotel Alliance
According to statistics from HOTELS magazine, Marriott, Hilton, and InterContinental Hotels Group are firmly among the top three in the world, with Wyndham, Shanghai Jin Jiang, Accor, Choice International, and BTG Groups such as BTG Homeinns, China Lodging, and Best Western rank 4 to 10 in order of size. In recent years, their rankings have been stable with almost no changes.
Among the Top 10 hotel groups, the United States has five, China has three, and the United Kingdom and France each have one.Among them, at the end of 5, Marriott International announced at the end of 3 that it would acquire Starwood for US$1 billion, and merge it with its subsidiaries Sheraton, Westin, and St. Regis. St. Regis) and other well-known hotel brands have become the world's largest hotel group with 2015 hotel brands and a total of 2015 hotels.
Large hotel groups can use the Loyalty Program (Loyalty Program) to gather the power of many of their hotel brands and use membership management to give full play to the synergy of their hotel brands. A single hotel that operates independently is usually through a cross-brand hotel alliance. , Formulate standards, certification and review procedures, adopt membership or franchise models, gather independent brand hotels from all over the world, and also gather many hotel forces to jointly operate members. Some alliances only accept independent hotel brands, but some will also be included in hotels under well-known brands. .
World-renowned hotel alliance brands include: Relais Chateaux (Relais Chateaux), Leading Hotels of the World (LHW), Luxury Hotels Group (LHG), Global Luxury Boutique Hotel Alliance (Small) Luxury Hotels Of The World (SLH), Preferred Hotel Group, Design Hotels™, Exclusive Island Hotels & Resorts, Global Hotel Alliance Alliance), etc., just like the Michelin Guide, are channels for selecting specialty accommodations from all over the world.
2020 Global Hotel Alliance Top 25
Ranking | Alliance name | Total number of rooms | Total number of hotels | Chinese name | 國家 | Headquarters | Official Website | 2018 ranking | 2018 total number of rooms | 2018 total number of hotels |
---|---|---|---|---|---|---|---|---|---|---|
1 | Hotusa Hotels | 297,430 | 3,035 | 西班牙 | Madrid | https://www.hotusa.com/ | 1 | 269,760 | 3,032 | |
2 | Associated Luxury Hotels International | 156,393 | 320 | United Luxury Hotel Alliance | United States | Orlando | https://www.alhi.com/ | 2 | 228,045 | 597 |
3 | Preferred Hotels & Resorts | 154,329 | 781 | Preferred Hotel Group | United States | Chicago | https://preferredhotels.com/ | 3 | 150,349 | 751 |
4 | Keytel Hotels | 136,528 | 1,349 | 西班牙 | Madrid | https://www.keytel.com/kyb2b/ | 4 | 136,795 | 1,288 | |
5 | Global Hotel Alliance | 120,814 | 578 | Global Hotel Alliance | United Arab Emirates | Dubai | https://www.globalhotelalliance.com/ | 5 | 124,161 | 591 |
6 | HotelREZ Hotels and Resorts | 84,276 | 932 | United Kingdom | London | https://www.hotelrez.net/ | 6 | 86,127 | 981 | |
7 | The Leading Hotels of the World | 61,000 | 430 | World's Leading Hotel Organization | United States | new York | https://www.lhw.com/ | 10 | 57,225 | 406 |
8 | Historic Hotels of America | 60,315 | 315 | American Historic Hotel | United States | Washington | https://www.historichotels.org/ | 8 | 60,000 | 310 |
9 | Logis Hotels | 47,000 | 2,400 | France | Paris | https://www.logishotels.com/en/ | 11 | 45,626 | 2,200 | |
10 | Hotel Republic | 39,736 | 196 | United Kingdom | London | https://hotelrepublic.com/ | 9 | 58,544 | 270 | |
11 | Supranational Hotels | 34,180 | 206 | United Kingdom | London | https://supranationalhotels.com/ | 12 | 37,725 | 300 | |
12 | Amplified Hotels | 31,865 | 155 | United Kingdom | London | https://www.amplifiedhotels.com/ | 14 | 27,145 | 138 | |
13 | Epoque Hotels | 28,255 | 306 | International Boutique Hotel Group | United States | Miami | https://www.epoquehotels.com/ | 13 | 27,745 | 304 |
14 | Small Luxury Hotels of the World | 25,781 | 550 | Global Luxury Boutique Hotel | United Kingdom | London | https://www.slh.com/ | 15 | 25,078 | 535 |
15 | Design Hotels | 21,476 | 319 | Fashion Design Hotel International Chain Group | Germany | Berlin | https://www.designhotels.com/ | 16 | 22,144 | 327 |
16 | Sercotel Hotels | 17,834 | 154 | 西班牙 | Barcelona | https://www.sercotelhoteles.com/ | 18 | 17,834 | 154 | |
17 | The Originals Human Hotels & Resorts | 16,171 | 465 | France | Paris | https://www.theoriginalshotels.com/ | 17 | 19,057 | 548 | |
18 | Relais & Châteaux | 14,551 | 580 | Relais & Chateau Boutique Hotel Group | France | Paris | https://www.relaischateaux.com/ | 19 | 14,379 | 580 |
19 | Hotels & Preference | 10,275 | 150 | Pafranz Hotel Group | France | Paris | https://www.hotelspreference.com/ | 21 | 10,275 | 150 |
20 | Bespoke Hotels | 9,711 | 209 | United Kingdom | Warrington | https://www.bespokehotels.com/ | 20 | 14,000 | 138 | |
21 | Collectors | 9,120 | 357 | collector | France | Issy-les-Mullino | https://www.lescollectionneurs.com/ | 22 | 9,120 | 357 |
22 | Luxe Collection (formerly LE Hotels) | 8,115 | 64 | United States | Los Angeles | https://www.luxecollection.com/ | 25 | 5,600 | 65 | |
23 | Healing Hotels of the World | 7,484 | 85 | World Health Hotel | Germany | Cologne | https://healinghotelsoftheworld.com/ | 23 | 7,687 | 82 |
24 | Romantik Hotels & Restaurants | 7,365 | 205 | Romantic hotels and restaurants | Germany | Frankfurt | https://www.romantikhotels.com/ | 24 | 7,365 | 205 |
25 | Brit Hotel Development | 6,675 | 153 | France | Chantepie | https://www.brithotel.com/ | - | 5,525 | 140 | |
- | Historic Hotels Worldwide | - | - | Global History Hotel | United States | Washington | https://www.historichotelsworldwide.com/ | 7 | 65,000 | 330 |
Global Luxury Boutique Hotel Alliance: Basic Introduction
The Small Luxury Hotels Of The World (Small Luxury Hotels Of The World) is abbreviated as SLH. It was established in London, England in 1989. More than 80 hotels in more than 500 countries around the world have joined, focusing on high-quality, unique non-chain brand hotels. SLH is open to accept hotel applications from various countries, and the alliance organization is responsible for evaluation and selection. Initially, its members were mainly in Europe and America, and then gradually expanded to Asia-Pacific and Latin America. The average number of rooms is about 50, and the maximum number of rooms will not exceed 200.
The so-called Boutique Hotel usually refers to a hotel that focuses on creating a sense of design and freshness. The exterior decoration has a unique design, and the marketing activities and reception styles are also richer. It escapes the standards and standards of traditional star-rated hotels. The guest rooms are hidden The freshness of special small objects and slogans appeals to a special lifestyle as a whole, while small luxury hotels also belong to the category of boutique hotels, but more emphasis on independent operation and unique style, so boutique hotel brands under global hotel groups are usually excluded.
SLH advertises the four hotel characteristics of Independent, Individual, Intense, and Intimate, as the selection criteria for the participation of certified members, especially for small hotels with a small number of rooms, not only the appearance and design of the hotel must be exquisite Moreover, it is unique and pays more attention to the ability to provide more personalized and unique services and experiences. After the hotel is selected and qualified, it can become a member of the alliance after paying the brand franchise fee. SLH has also become a non-chain cross-brand hotel collection.
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Global Luxury Boutique Hotel Alliance: Member of Taiwan
The types of hotels included in the Global Luxury Boutique Hotel Alliance are very diverse, covering beach vacations, family friendly, spa vacations, honeymoons, history, food, skiing, world heritage sites, private islands, and other special themes. There are currently Taipei Hotel Eclat and Taipei God Six hotels, including Wang Business Hotel, Royal Jiaoxi Hotel, Yilan Yuechuan Hotel, Nantou Old England Manor, and Lukang Yongle Hotel, are members of the alliance.Taipei Broad Hotel,The Crystal Resort Nantou Sun Moon LakeThe two are also members of the alliance and have now withdrawn.
Hotel Eclat Taipei. Hotel Eclat
- Reservation:agoda discount rate|booking.com
- Star rating: 5 stars
- Total number of rooms: 60
- Opening year: 2009
- Business address: No. 370, Section XNUMX, Dunhua South Road, Da'an District, Taipei City
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San Want Hotel Taipei. San Want Residences Taipei
- Reservation:agoda discount rate|booking.com
- Star rating: 5 stars
- Total number of rooms: 81
- Opening year: 2008
- Business address: No. 128, Section XNUMX, Nanjing East Road, Zhongshan District, Taipei City
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Royal Hotel Jiaoxi. Hotel Royal Chiao Hsi
- Reservation:agoda discount rate|booking.com
- Star rating: 5 stars
- Total number of rooms: 198
- Opening year: 2005
- Business address: No. 69, Wufeng Road, Dazhong Village, Jiaoxi Township, Yilan County
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Yilan Yuechuan Hotel. The Walden
- Reservation:agoda discount rate|booking.com
- Star rating: 4 stars
- Total number of rooms: 103
- Opening year: 2016
- Business address: No. 123, Section XNUMX, Zhongshan Road, Yilan City, Yilan County
Old England Manor in Nantou. The Old England Manor
- Reservation:agoda discount rate|booking.com
- Star rating: 5 stars
- Total number of rooms: 19
- Opening year: 2010
- Business address: No. 20-3, Shouting Lane, Datong Village, Renai Township, Nantou County
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Lukang Yongle Hotel. Union House Lukang
- Reservation:agoda discount rate|booking.com
- Star rating: 4 stars
- Total number of rooms: 62
- Opening year: 2017
- Business address: No. 152, Sanmin Road, Lugang Town, Changhua County
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Global Luxury Boutique Hotel Alliance: Membership Mechanism
The membership mechanism launched by the Global Luxury Boutique Hotel Alliance is called INVITED Rewards Members, which is divided into three levels: Invited, Inspired, and Indulged. Membership programs can be added for free, and membership upgrades are based solely on accumulated staying days. The more accumulated staying days, the higher the membership level and the richer membership services you can enjoy.
- Invited: 1 stay.Enjoy member exclusive price, early check-in, late check-out, free WiFi, free breakfast, exclusive special benefits and other benefits.
- Inspired: Check-in 1~5 times.Enjoy all the benefits of specially invited members, as well as birthday gifts, room upgrades and other benefits.
- Indulged: stay 6 times or more or spend US$6,000.Enjoy all the benefits of special members, as well as member parties, free room nights and other benefits.
Membership upgrades of the Global Luxury Boutique Hotel Alliance must be booked through the official website to accumulate. Services such as room upgrades are also subject to the room availability at the time of check-in. If the actual number of stays is small and you simply want to experience a small luxury hotel, you can also include the alliance as a hotel Regarded as a booking guide, you can make a reservation through the general booking platform, and the price is often discounted, and you can also accumulate member discounts provided by the booking platform.
▲Members of the Global Luxury Boutique Hotel Alliance can join for free, and are divided into three levels: special invitation, special offer and special enjoyment according to the number of accumulative stays.
Global Luxury Boutique Hotel Alliance: Location of members in Taiwan
Taiwan’s hotel members listed in the Global Luxury Boutique Hotel Alliance are mainly located in Taipei, Yilan, and Nantou. Those who plan to travel and vacation in these cities can consider them as booking considerations and enjoy a unique luxury accommodation experience.
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