A magazine belonging to the generation of fools "Dazhi Magazine Chinese Edition"
A blog from Uncle ChaA new magazine with unique meaning in content and sales method-"The Big Issue"Knowing the purpose and significance of this magazine, vendors can be seen selling at several MRT stations in Taipei. Most of the vendors in Taiwan are disadvantaged groups. Through the sale of this magazine, they can help them earn a living independently.
And what is the business philosophy of The Big Issue?The following is taken from the official website description:
"The Big Issue is a magazine founded in London, England. It has been 1991 years since its establishment in 18. The content of the magazine covers current affairs, social issues, and art information. It is currently published in nine countries including the United Kingdom, Japan, and Australia. It is distributed in different versions; in particular, the channel of this publication is sold through Homeless. The organization is composed of two parts, one is a limited company model, responsible for the production and distribution of magazines to the street vendors. The other is in the form of a non-profit organization to help these hawkers solve the problem that caused them to become homeless and regain control of their lives.
how we work
The existence of TBI provides the homeless and short-term resettlement people with the opportunity to obtain legal income by selling magazines to the general public.What we believe is to provide "hands up, not hands out."You will see vendors wearing uniforms and identification cards holding magazines outside the MRT station. They are a group of nomads or disadvantaged groups who have been recruited and trained to measure their financial status and sales ability. Cash is used to distribute the goods at the time of publication, and the cost of the goods is about half of the listed price, and all the sales proceeds belong to itself. TBI has so far helped more than 2500 homeless and short-term resettlement people.In the UK, TBI magazine has more than 67 readers every week.
The Big Issue Taiwan
Dazhi Wenchuang obtained the authorization of the Chinese version of The Big Issue at the end of last year and is expected to issue the first issue on April XNUMX.We hope that this publication, which has been published in the UK for XNUMX years, can be equally successfully implemented in Taiwan as a social enterprise; we also hope that all homeless or socially disadvantaged people who are willing to work can get a The opportunity for self-employment allows them to rebuild their personal confidence and dignity through the sale of magazines, and then regain the dominance of their lives. "
Every morning after leaving the station from Zhongxiao Dunhua, you will see the figure of Dazhi salespersons. They will wear orange vests. In the beginning, they may not know that they need to shout for sales. An old man silently raised his hands and held Dazhi. With people coming and going, it is really difficult to let more people know the magazine and the meaning behind it. Later, it was discovered that Dazhi Wenchuang worked very hard to sell these salesmen in Traing, and also opened up many new sales locations.
When the work starts on Tuesday, they will already try their best to shout "Great ambition, great ambition." If you also agree with the concept of social assistance, you can buy a great ambition next time you pass by, so that these disadvantaged groups can have new ideas. Way of making a living.
☆ The Big Issue
– URL:http://www.bigissue.tw/
– Sales location:http://www.bigissue.tw/channel
"This is a publication for people who wander on the streets to regain control of life through an opportunity to support themselves.'
The ultimate sales significance of this publication.
