MUJI GINZA: The flagship store of MUJI GINZA in Ginza, showing a good attitude towards life

MUJI GINZA / MUJI's Global Flagship Store officially opened in 2019. It was opened with flagship store specifications and matched with MUJI Hotel Ginza. It has become the brand icon. When you come to Tokyo Ginza, you want to take a good look at the flagship store. The difference between the merchandise sold in the store and the design of the space layout!

About MUJI GINZA

The brand has set up flagship store specifications in large cities, and you can see the display form of advocating "favorable life", allowing you to experience a simple and comfortable life style from head to toe and from the inside out. The world flagship store is supplemented by restaurants, bars, and restaurants. Such a combination is not only pure sales, but also requires believers to see the full range of MUJI products, increase the field of connection and interaction with others, and enter a belief center.

MUJI GINZA floor introduction and highlights

⋅ B1: MUJI Diner

This is a Meishi restaurant that serves three meals. According to the official website, it mentions "a simple and healthy breakfast to start a new day", including freshly made soy milk, porridge, soup and freshly baked bread.Lunch is served as a set menu. The daily menu is designed by the chef. The same as dinner, the ingredients are fresh, such as seafood directly from the fishing port, carefully selected meat and vegetables.

⋅ 1st floor: fresh vegetables

Walking into the high-rise space, you can see a variety of fresh foods lined up on the display table. This is an invisible view in Taiwan stores. They chose to cooperate with farms across Japan to introduce 30-50 kinds of seasonal fruits and vegetables, mainly organic varieties and Products that use less pesticides.Through publications, on-site explanations, and information brought back from field trips, consumers can understand the stories of the growers and why the ingredients are so delicious.

▲ Freshly baked bread is provided daily.

▲Fresh and fresh fruits and vegetables are readily available.

▲ Bento is also a big selling point here!

⋅ 2nd floor: men's and women's clothing

When I visited MUJI Ginza, it was summer in Japan. A series of clothing made of cotton and linen is now being launched. The large publicity billboard states that cotton clothes are made of cotton that has been selected for more than three years without pesticides and chemical cultivation, and does not affect the environmental soil and consumption People will feel more at ease when wearing them,

▲Summer clothing is mostly made of cotton and linen, with high air permeability.

▲ There are more styles than stores.

▲ Boys can also buy special purchases!

⋅ 3rd floor: internal writing, stationery, skin care products

This layer I am more interested in is the inner part. All kinds of cotton underwear feel comfortable to the touch. I saw a vest-style underwear that seemed to wear well. I picked three different colors to check out. When I returned to Taiwan, I felt that it was frameless and not oppressive. The chest, cotton, breathable, sweat-absorbent, and clean is also considered quick-drying. I went to the store to ask for replenishment but all sold out. It was only a second trip to Tokyo.

▲ There are even bicycles. Has it aroused everyone's interest?

▲ The layout of the cash register on different floors is also different.

▲ I can stroll here all day.

⋅ 4th floor: home life and children's products

Most of the clothes for Little Burger start with MUJI, Uniqlo, GAP, 1/2, Anpanman counters, etc. For the past six months, I have been very fond of MUJI children’s clothing. The style is simple and has a little cute animal. Shop for children's clothing.Unexpectedly, there are not only various costumes, but also children's books and a small playground. It is suitable for fathers to bring their children here, and mothers enjoy shopping.

▲ A lot of children's books and picture books.

▲ The display of life scenes will make it easier for consumers to take away the goods.

⋅ 5th floor: Home life Part2

Here is a service somewhat similar to Tellus House. A specialist will help you handle furniture measurement, size, cutting, transportation and installation, etc., and arrange several MUJI living spaces. After reading it, I immediately want to rebuild the home and use this brand. , The Japanese style is bright and comfortable, and it is hoped that Taiwan will also introduce more household products and consulting services as soon as possible.

▲ MUJI also sells blinds.

⋅ 6th floor: bar, reception of MUJI Hotel

In addition to an area on the top floor for exhibits, Anya pays attention to the bar... I really want to immediately throw away her husband and abandon her son and have a drink here, so that her mother can relax and take a breath.After the flagship store of MUJI, the most popular topic is the MUJI HOTEL GINZA, centered on wood, stone, and soil, and matched with the gravel and scrap wood of Tokyo trams XNUMX years ago. , People want to go on a pilgrimage.

▲ Remember to come up to the sixth floor to see some exhibits.

▲ The layout of the bar area is also very beautiful.

▲ The reception desk in the lobby of the hotel.

Conclusion

Anya has been exposed to various MUJI products after pregnancy, such as small hamburger lockers, clothing, clothing for adults, etc. It likes its introverted but full of brand tonality. Cross-matching of each item can make a game by itself. Let’s get started. Shopping in the city will not feel oppressive, so choose slowly and find the products that suit you.Therefore, I became a believer (member). After all, I came to Ginza to see the scale of the flagship store. I still hope that Taiwan will introduce it as soon as possible. The purchase of Taiwanese fresh vegetables, furniture and decoration in the flagship store in Taiwan is very cool!

◎ MUJI Ginza⋅ MUJI's Global Flagship Store
– Address: 3-3, Ginza 5-chome, Chuo-ku, Tokyo
– Phone: +81 3-3538-1311
– Business hours: 10:00~21:00
– Official website: https://shop.muji.com/jp/ginza/zh-tw/