The Standard Hotels｜Standard Hotel: Subversive American rebellious spirit and modern retro style

The Standard Hotels was a lifestyle boutique hotel brand that used Hollywood stars as its appeal, focusing on American retro and modern styles, and advocating avant-garde design and rebellious spirit. It originated in New York, USA in 1999, entered Asia and Europe in 2019, and was incorporated into Hyatt Hotels Group in 2024. Each hotel has a modern design that blends American style, and is most suitable for people who like to take photos and check in.

【The Standard】A summary of the Standard Hotel brand locations

Quick understanding: Service features and basic introduction of standard hotel series

The Standard Hotels' logo is an upside-down "Standard", which embodies the rebellious spirit of violating standards and subverting conventions. Although the original Hollywood and Los Angeles locations have closed down due to the pandemic, the hotel has accelerated its pace of expanding into overseas markets in Europe and Asia, establishing locations in Maldives, Hua Hin, Bangkok, Singapore and other places. It has also launched a sub-series - The StandardX, which means "young and rebellious little brother".

The Standard Hotel adopts an avant-garde design that combines American retro style, integrating design elements of art, music and fashion. The brand focuses on creating a fashionable and modern social atmosphere. It has stylishly designed guest rooms, special communication spaces, trendy gourmet restaurants, and leisure facilities such as bars, gyms, swimming pools and spas with a strong American style. The location is usually in a vibrant neighborhood where people gather in the city, which is very suitable for fashionable people who love community and food sharing.

Bangkok: The Standard Hotel Collection's brand headquarters

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Bangkok Pa Atie X Standard Hotel． The StandardX Bangkok Phra Arthit

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The StandardXMelbourne, AustraliaThe second global location of the brand features an ultra-avant-garde design that integrates art exhibition space. All 2 guest rooms are presented in fashionable black and white tones, and the walls are decorated with a lot of super cool art works. As soon as you enter the reception hall, it feels like you have come to an art gallery to see an exhibition. In addition to the stylish restaurant and bar, there is also a super relaxing bar and open-air swimming pool on the rooftop. It is located near the backpacker paradise of Khao San Road and has a beautiful waterfront view of the Chao Phraya River.

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Standard Hotel Mahanakorn, Bangkok. The Standard Bangkok Mahanakhon

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This standard hotel is hidden in the Mahanakhon Building, the tallest building in Bangkok. It has a modern urban style with an American retro atmosphere. Every corner is great for taking photos. There are 155 diverse room types to choose from, ranging from double rooms to super beautiful balcony suites and loft apartments. There are American steakhouse, Mexican and Chinese restaurants in the museum, and you can eat all you can eat a la carte breakfast! The best part is that guests can go to the top floor of Bangkok’s tallest building for free to enjoy the unparalleled night view.

Related Post: The Standard Hotels｜The Standard Hotel MahaNakhon, Bangkok: A unique American luxury hotel

Hua Hin: The Standard Hotel Collection's brand stronghold

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Hua Hin Standard Hotel・The Standard Hua Hin

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The Standard Hotel Hua Hin opened on December 2021, 12. It is the first time a Hollywood brand has entered Thailand. The green environment creates an American retro leisure style. It provides 1 pool villas with direct access to the beach, and 21 rooms and suites , set up Lido all-day Italian restaurant, Praça traditional Thai restaurant, poolside bar and coffee shop, set up swimming pool, spa, gym and meeting room.

Related Post: The Standard Hotels｜The Standard Hotel in Hua Hin: Located on Hua Hin’s private beach, the Hollywood-derived brand debuts in Thailand

Pattaya: The Standard Hotel Collection's brand stronghold

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The Standard Hotel Jomtien Pattaya. The Standard Pattaya Na Jomtien

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The Standard Jomtien Hotel Pattaya was completed and opened in the second quarter of 2025. This 2-storey stylish hotel has 6 stylish and cool modern retro-style rooms. It has a gym, sauna, spa, and of course an outdoor swimming pool and poolside bar on the first row of the beach. There is also a meeting space suitable for business guests, suitable for holiday meetings, and also suitable for family vacations. It is located on the quiet Jomtien Beach.

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Singapore: A Brand Base for the Standard Hotel Collection

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The Standard Singapore

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A secret oasis in the garden city, the design of this hotel is inspired by the Singapore Botanic Gardens. The whole hotel is like a vertical garden in a rainforest design style, making people feel as if they are in a tropical jungle. There are 143 rooms with oversized floor-to-ceiling windows, 3 stylish restaurants and bars, and an open-air swimming pool and poolside bar surrounded by greenery. It is also located next to the bustling Orchard Road business district, making shopping super convenient. You can return to this green space at any time to relax and recharge.

Related Post: The Standard Hotels | Singapore Standard Hotel: a vertical rainforest-style boutique design hotel

In-depth understanding: the brand story of the Standard Hotel Series

• The StandardX｜X Standard Hotel:Bangkok Pa Atie(2024)｜Melbourne(2024)
• The Standard｜Standard Hotel Asia:Jomtien Pattaya(2025)｜Singapore(2024)｜Bangkok(2022)｜Hua Hin(2021)｜Maldives(2019)
• The Standard｜Standard Hotel Europe:brussels(2025)｜ibiza(2022)｜London(2019)
• The Standard｜Standard Hotels Americas:Miami(2006)｜new york high line(2008)｜East Village, New York(2011)｜好萊塢(1999-2021)｜洛杉磯(2002-2022)

Standard Hotels is composed of several boutique hotels. The first hotel was founded in 1 on Sunset Boulevard in Hollywood, New York. The founder is André Balazs. The original investors include well-known movie stars such as Leonardo Dicaprio and Cameron Diaz. In 1999, the majority of shares were sold and taken over by Standard International Management. In 2013, it began to move out of the Americas and enter cities in Asia, Europe and other places.

In 2024, Hyatt Hotels Corporation announced the official acquisition of Standard International, incorporating multiple brand series including The Standard, The Manner, Bunkhouse, Peri, etc., expanding Hyatt's lifestyle hotel lineup and the scope of Hyatt World loyalty program, and introducing Standard International's unique experience and design advantages. Standard International also launched a new brand and location expansion in the same year.

Standard International Management

• Official website:https://www.standardhotels.com/

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