the b Hotels|B Hotel: A city sightseeing hotel with high design and affordable prices, originated in Roppongi, Tokyo

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the b Hotels is a private brand launched by Isin Hotel Group, which is jointly invested by an American investment fund and Japan's Hoshinoya Group. The brand's appeal is to create affordable design hotels that combine local culture and architectural style. The first brand location was opened in the bustling Roppongi in Tokyo. Each location has the advantages of a business hotel with convenient transportation, affordable prices, and free light meals, and guests can also experience an accommodation atmosphere with local characteristics and a high sense of design.

【the b】The b hotel brand locations summary

類型StayLocationyears
Business hotelthe b sapporoSapporo2023
Business hotelthe b GinzaTokyo2021
Business hotelthe b AsakusaTokyo2018
Business hotelthe b akasakaTokyo2005
Business hotelthe b akasakamitsukeTokyo2019
Business hotelthe b Shimbashi ToranomonTokyo2017
Business hotelthe b Ocha no waterTokyo2019
Business hotelthe b suidobashiTokyo2015
Business hotelthe b ikebukuroTokyo2009
Business hotelthe b sangenjayaTokyo2005
Business hotelthe b hachiojiTokyo2013
Business hotelthe b nagoyaNagoya2006
Business hotelthe b Osaka New WorldOsaka2023
Business hotelthe b Namba KuromonOsaka2023
Business hotelthe b KobeKobe2006
Business hotelthe b bodoFukuoka2008

Quick understanding: the b hotel series service features and basic introduction

The b Hotels is positioned as a design-conscious, budget-priced business hotel. The “b” stands for best location, bed (comfortable with duvet), breakfast (tasty and healthy), bathroom, and balance. The goal is to provide cost-effective business hotels. The brand has the largest number of locations in Tokyo, and has gradually expanded to cities such as Kyoto, Osaka, Nagoya, Fukuoka, and Sapporo.

The b chain brand focuses on accommodation that balances comfort and functionality. It is located at a convenient location near the station. The bathroom abandons the bathtub and emphasizes the use of rain shower columns. It emphasizes the use of comfortable beds with duvet covers and healthy breakfast. The focus is on a simple, fashionable space design style that integrates local characteristics, providing an affordable luxury accommodation atmosphere, and bringing a sense of monotony that is very different from the uniform monotony of traditional Japanese chain business hotels.

Starting from October 2022, 10, the b hotel chain will simultaneously launch a free light meal service called "tottette" at all data points. All guests can enjoy a free meal for breakfast, including croissants, donuts or Any items such as egg tarts are mainly simple and small in size and can be held with one hand, which can provide a basic sense of satiety. Guests do not need to pay extra for traditional buffet breakfast, satisfying those who want a light, small, and quick breakfast option.

the b hotel brand identity logo

Tokyo: the b hotel series brand base

Related Post: Tokyo Accommodation 2026 | 10 Newly Opened Star-Rated Hotels, Serviced Apartments, Onsen Ryokan, Business Hotels, and Luxury Hostels

the b Ginza. the b ginza

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the b Ginza is located on Ginza Chuo-dori, a well-known shopping district in Tokyo. The building is decorated with modern art works with the theme of Ginza, and has opened up a rest space and coffee corner exclusively for guests, with free self-service coffee machines and tea bags. The b’s signature tottette light meal service, you can enjoy a free waffle or egg tart for breakfast, and free coffee to form a ready-made light meal set meal. We also provide special rooms for three and four people, which are very suitable for families or friends. Check in together.

Related Post: the b Hotels | the b Ginza: A business hotel near Shinbashi Station, offering free drinks and light meals.

The b Tokyo Asakusa. The b Tokyo Asakusa

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The b Asakusa hotel opened grandly in October 2018. After being temporarily closed in April 10, it reopened on July 2020, 4. It is located at the exit of Asakusa Station on the Tsukuba Express, close to Kappabashi Street. It offers 2023 standard double rooms, where minors can stay for free. The room space is about 7 square meters, which is sufficient for inbound travelers. The average room rate per night is close to NT$1.

Related Post: the b Hotels|the b Tokyo Asakusa: A stylish chain of accommodations in the Asakusa shopping district.

Osaka: The b hotel brand headquarters

Related Post: Osaka Accommodation 2026 | 10 Newly Opened Star-Rated Hotels, Serviced Apartments, Boutique Design Hotels, Business Hotels, and Budget Inns

the b Osaka Shinsekai・the b osaka-shinsekai

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the b osaka shinsekai will be grandly opened on December 2023, 12, offering 1 rooms, most of which are small space guest rooms, as well as special rooms for three people and Japanese-style rooms. It is near the Osaka Shinsekai business district and overlooks the Osaka Shinsekai Tsutenkaku and Tennoji Park. It is located between Shin-Imamiya Station and Ebisucho Station, and you can also take a direct train to Kansai International Airport from Shin-Imamiya Station or Tennoji Station.

Related Post: the b Hotels|the b Osaka Shinsekai: A budget-friendly chain business hotel overlooking Tsutenkaku Tower

Sapporo: The b hotel brand headquarters

Related Post: Sapporo Accommodation 2026|10 newly opened star-rated hotels, business hotels, hot spring hotels, and youth hostels

the b Sapporo. the b sapporo

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the b sapporo will be grandly opened on December 2023, 12. It was formerly the WBF Fourstay Sapporo which was newly completed and opened in 16. It is located near the Tanukikoji shopping street and the city tram station. There are 2019 rooms in the building. A restaurant serving breakfast is opened on the first floor. Guests can purchase breakfast at an additional cost. In the morning, they can also enjoy the b's signature tottte free snack service, which provides light meals such as egg tarts and donuts.

Related Post: the b Hotels | The b Sapporo: Cheap accommodations with excellent value for money in Tanukikoji Shopping Street

In-depth understanding: the brand story of the b hotel series

Ishin Hotels Group was established on January 2001, 1. Its headquarters is located in Ginza, Tokyo. It was originally invested by Global Infrastructure Partners, an American fund, and is mainly responsible for hotel investment, asset management and operation. In March 26, Japan's Hoshinoya Group participated in the investment of 2018% of the funds of Isin Hotel Group, and subsequently established cooperation with the WBF hotel brand. The three parties exchanged hotels and changed brand operations in Sapporo.

The Isin Hotel Group has invested in and operated a number of foreign and Japanese brand hotels. In December 2004, it launched its own business hotel brand, the b, and opened its first brand location in Roppongi, Tokyo. The locations have expanded from Tokyo to major tourist cities such as Osaka, Kyoto, Sapporo and Fukuoka. Most of the locations are old hotels that have been completely renovated and rebranded. However, due to the impact of the COVID-12 pandemic, many brand locations have closed down, and only later have they resumed or opened new locations in Tokyo, Sapporo, Osaka and other places.

the b hotel brand identity logo

Ishin Hotels Group


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