Based on the concept of promoting tourism and regional development, Xiaguan Capital launched its own brand fav HOTEL series in 2020, focusing on group accommodation and home facilities. In 2024, it continued to launch the FAV LUX series with upgraded guest room facilities and service items. In the same year, it also launched the seven × seven series focusing on multi-person vacation villas. In 2025, it further launched the edit x seven series, all of which are luxury vacation accommodations focusing on famous scenic spots.
【seven x seven】Seven x seven brand locations summary
| 類型 | Stay | Location | years |
|---|---|---|---|
| holiday apartment | seven x seven Ginza | Tokyo | - |
| holiday apartment | seven x seven Miyakojima Nishihama | Miyakojima | - |
| holiday apartment | seven x seven Miyakojima Irabe | Miyakojima | - |
| holiday apartment | seven x seven Yufuin | Yufuin | 2027 |
| holiday apartment | seven × seven Ishigaki Island | Ishigakijima | 2024 |
| holiday apartment | seven × seven Itoshima | Fukuoka | 2024 |
Quick overview: service features and basic introduction of the seven x seven series
Following the success of its well-received FAV HOTEL series, Kasumigaseki Capital launched the luxury resort-style Seven x Seven brand in 2024. David Miskin serves as the brand director. The first location was opened in Itoshima, near Fukuoka, signifying the seven seas and seven continents of the world. The brand focuses on luxury resort villa residences, featuring beautiful natural landscapes, full-service restaurants, and comfortable spaces for multiple guests. Some locations also have spacious swimming pools, continuing the design of FAV for long-term stays.
Yufuin: The brand hub of the Seven × Seven series
seven x seven Yufuin. seven x seven Yufuin
Booking: agoda | booking.com | Trip | klook
seven x seven Yufuin is scheduled to open grandly on March 2027, 3. It is located in Yufuin, a famous hot spring resort in Oita Prefecture. It offers spacious guest rooms over 1 square meters. All guest rooms are equipped with natural hot springs and open-air baths. There is a large public bath with a magnificent view of Mount Yufu. After completion, it will become the largest hot spring hotel in Yufuin.
Ishigaki Island: The brand hub of the Seven × Seven series
Related Post: Ishigaki Island Accommodation 2026｜10 newly opened star-rated resort hotels, serviced apartments, and business hotels
seven x seven Ishigaki Island. seven x seven ishigaki・セブンバイセブン石垣
Reservation:agoda|booking.com|Trip|klook
seven x seven Ishigaki Island will be grandly opened on September 2024, 9. There are 9 service apartment rooms that can accommodate multiple people. They are equipped with facilities such as sea-facing terraces and jacuzzis. There are also rooms with bunk beds, tatami and Japanese-style spaces. , the hotel has an Italian restaurant, a poolside bar, an atrium swimming pool, an infinity swimming pool and a sauna box. It is located next to the Shinei Beach near Ishigaki Port.
Related Post: FAV Hotel｜seven x seven Ishigaki Island: Luxury island resort style, holiday apartment for multiple guests
Fukuoka: The brand hub of the Seven × Seven series
Related Post: Fukuoka Accommodation 2026｜10 newly opened star-rated hotels, serviced apartments, business hotels, capsule hotels and B&Bs
seven × seven Itoshima・seven x seven Itoshima
Reservation:agoda|booking.com|Trip|klook
seven × seven Itoshima will open on April 2024, 4. It will open dining spaces such as Eatery and Café & Bar, and provide 26 oversized rooms. Each room has a vast sea view, a comfortable living room and dining space, and is equipped with a jacuzzi, BBQ grills and other equipment continue FAV HOTEL's multi-occupancy feature, providing space for 47-4 adults to stay together through bunk beds, Japanese-style beds and other combinations.
Related Post: FAV Hotel｜seven × seven Itoshima: FAV's sister project, the first luxury resort apartment brand
In-depth understanding: the brand story of the seven x seven series
- seven x seven: Yufuin (2027)｜Itoshima(2024)｜Ishigakijima(2024)
Kasumigaseki Capital Co., Ltd. (霞ヶ关キャピタル株式会社) was founded in September 2011. Starting with the reconstruction of shopping centers damaged in the 2011 Great East Japan Earthquake, its main business is real estate consulting. It has expanded into the fields of solar power plants, childcare centers, logistics and medical facilities. Its subsidiary, FAV Hospitality Group, focuses on developing multi-occupancy apartments and has launched brand series such as fav, FAV LUX, seven x seven, and edit x seven.
| Brands | Introduction |
|---|---|
| studio x seven | These are multi-person long-term apartments featuring an urban style and design aesthetic, located in cities such as Tokyo and Nagoya. |
| edit x seven | The first resort condominium with a focus on comfortable living will be launched in Fuji Gotemba in 2025 |
| seven x seven | In 2024ItoshimaThe first multi-occupancy holiday villa brand |
| FAV LUX | In 2024NagasakiThe first upgraded version of the FAV series |
| fav HOTEL | A multi-occupancy serviced apartment brand that will be launched in Hida Takayama in 2020 |
| BASE LAYER HOTEL | In 2025Nagoya NishikiThe first new business hotel brand launched |
fav hospitality group co., ltd.
- Address: 22nd Floor, West Building, Kasumigaseki Komon Gate, 3-2-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-0013, Japan
- Official website: https://favhospitalitygroup.com/
