Japan's Hoshino Resorts Group has always focused on luxury resort hotels. Hoshinoya, Jie, etc. are all well-known luxury hotel series. With the newly launched OMO series in 2018, it crosses borders and targets traditional capsule hotels, business hotels, and boutique hotels. , star-rated hotels and other types of accommodation, we propose our own value-added concepts and upgraded brand settings, and infuse luxury concepts into accommodations of different types and price ranges.
【OMO】Summary of OMO series brand locations
| 類型 | Stay | Location | years |
|---|---|---|---|
| OMO7 | OMO7 Yokohama | Yokohama | 2026 |
| OMO7 | OMO7 Kochi | Kochi | 2024 |
| OMO7 | OMO7 Osaka | Osaka | 2022 |
| OMO7 | OMO7 Asahikawa | Asahikawa | 2018 |
| OMO5 | OMO5 Yokohama Bashamichi | Yokohama | 2025 |
| OMO5 | OMO5 Hakodate | Hakodate | 2024 |
| OMO5 | OMO5 Tokyo Gotanda | Tokyo | 2024 |
| OMO5 | OMO5 Kumamoto | Kumamoto | 2023 |
| OMO5 | OMO5 Otaru | Otaru | 2022 |
| OMO5 | OMO5 Kanazawa Katamachi | Kanazawa | 2022 |
| OMO5 | OMO5 Okinawa Naha | Okinawa | 2021 |
| OMO5 | OMO5 Kyoto Sanjo | 京都 | 2021 |
| OMO5 | OMO5 Kyoto Gion | 京都 | 2021 |
| OMO5 | OMO5 Tokyo Otsuka | Tokyo | 2018 |
| OMO3 | OMO3 Asakusa | Tokyo | 2023 |
| OMO3 | OMO3 Tokyo Akasaka | Tokyo | 2022 |
| OMO3 | OMO3 Kyoto Toji Temple | 京都 | 2021 |
| OMO airport | OMO Kansai Airport | Osaka | 2023 |
Quick understanding: Service features and basic introduction of Hoshino Group’s OMO series
The brand concept of OMO (OMO3 by Xingye Lisuoto) comes from three Japanese words: OMOI (想い) represents understanding the individual needs of travelers and providing ideas for travel itinerary arrangements; OMOSHIROI (面白い) represents helping travelers discover the fun of traveling around them; and OMOIDE (思い出) represents the hope that travelers will leave with good memories.
The OMO series is graded with numbers. The higher the number, the more diverse the facilities and services provided. Each OMO will set up a multi-functional activity space called OMO Base based on the series' positioning and hardware conditions, which will be equipped with service counters, catering services, book reading, tourist guides and other project services.
The OMO brand has specially launched the Go-KINJO guided tour service, which provides local maps, activities and real-time information to help travelers arrange and discover interesting things within walking distance. Since the Go-KINJO service is not restricted by the hotel's hardware structure, it will be provided in all OMO series locations.
- OMO 1 capsule hotel: a minimalist travel base. Comparing youth hostels and capsule hotels, we provide more detailed local experiences and guided tours.
- OMO 3 Basic Hotel: A simple, relaxing and comfortable travel base. Compared to standard business hotels, there is no restaurant in the hotel, supplemented by the surrounding gourmet experience.
- OMO 5 Boutique Hotel: A hotel full of urban charm and design. Benchmark boutique hotels, strengthen urban cultural design, and set up light snack cafes.
- OMO 7 full-service hotel: a city landmark full-service hotel. Comparing to star-rated hotels, facilities such as restaurants, banquet halls, and large baths are set up.
Tokyo: the brand base of the OMO series
- OMO5 Boutique Hotel:Tokyo Gotanda(2024)｜Tokyo Otsuka(2018)
- OMO3 basic hotel:Asakusa(2023)｜Tokyo Akasaka(2022)
Related Post: Tokyo Accommodation 2025｜10 newly opened star-rated hotels, serviced apartments, business hotels, and luxury hostels
OMO5 is a subsidiary of Tokyo Gotanda Hoshino Group. OMO5 Tokyo Gotanda by Hoshino Resorts
Reservation:agoda discount rate|booking.com
OMO5 Tokyo Gotanda will open on April 2024, 4. It has a sky garden, a cafe and a library, and 11 rooms with high-altitude views. There are also bunk bed rooms that are favorites for children. It is located on Tokyu Lake. Next to Osaki Hirokoji Station, you can reach Gotanda Station by train in one stop.
Related Post: Tokyo Accommodation Recommendations | OMO5 Tokyo Gotanda: Affordable luxury accommodation experience by Hoshino Resorts
OMO3 Asakusa by Hoshino Resorts・OMO3 Asakusa by Hoshino Ryo
Reservation:agoda discount rate|booking.com
OMO3 Asakusa will open on July 2023, 7. It has a total of 31 guest rooms, providing rooms with bunk beds and four single beds. It is equipped with self-service lockers, self-service laundry rooms, and a 98-hour OMO catering station. It is located near Tobu From Asakusa Station on the Skytree Line, you can see Sensoji Temple across the street.
Yokohama: OMO series brand base
Related Post: Yokohama Accommodation 2025｜10 newly opened star-rated hotels, serviced apartments, business hotels, and design hotels
OMO7 is owned by the Yokohama Hoshinoya Group. OMO7 Yokohama by Hoshino Resorts
Reservation: Agoda preferential rates｜booking.com
OMO7 Yokohama will open in spring 2026. It was formerly the old city hall building designed by architect Togo Murano. The 1959-story building was completed in 8. The theme of the building is "a hotel that inherits the memories and scenery of Yokohama". It has a total of 276 rooms, offering 9 room types including single rooms and family rooms, and there are also dog-friendly rooms.
Related Post: OMO｜OMO7 Yokohama: Next to Kannai Station, Yokohama City Hall was renovated and reborn as a heritage hotel
OMO5 is owned by the Yokohama Bashamichi Hoshinoya Group. OMO5 Yokohama Bashamichi by Hoshino Resorts
Reservation: Agoda preferential rates｜booking.com
OMO5 Yokohama Bashamichi will open grandly at the end of 2025. It is located on the 46th to 51st floors of a new high-rise building, with a high-altitude view overlooking Yokohama Bay and the convenience of direct access to Bashamichi Station. There are 175 rooms in total, with a room area of 33-136㎡. All rooms are equipped with a kitchen and washing machine/dryer. It can accommodate up to 6 people and is also suitable for long-term stays.
Related Post: OMO｜OMO5 Yokohama Bashamichi: OMO's first all-room serviced apartment with a high-altitude view
Kyoto: The brand base of the OMO series
- OMO5 Boutique Hotel:Kyoto Gion(2021)｜Kyoto Sanjo(2021)
- OMO3 basic hotel:Kyoto Toji Temple(2021)
Related Post: Kyoto Accommodation 2025｜10 newly opened luxury hotels, serviced apartments, business hotels, and youth hostels recommended
OMO3 Kyoto Toji by Hoshino Resorts・OMO3 Kyoto Toji by Hoshino Resorts
Reservation:agoda discount rate|booking.com
OMO3 Kyoto Toji opened grandly on April 2021, 4. It combines the Zen style layout of temples and dry landscape gardens. It has a 15-hour self-service store and a self-service laundry room. It is located near Toji Station on the Kintetsu Kyoto Line. Walk 24 meters to reach the World Cultural Heritage Toji Temple.
Related Post: Recommended accommodation in Kyoto｜OMO3 Toji Temple, Kyoto: 24-hour self-service shop and free Toji Temple guided tour
Shikoku: The brand base of the OMO series
OMO7 Kochi Hoshino Resorts・OMO7 Kochi by Hoshino Resorts・OMO7 Kochi by Hoshino Ryo
Reservation:agoda discount rate|booking.com
OMO7 Kochi opened on June 2024, 6. It is the first OMO series base in Shikoku, Japan. It has a total of 13 rooms, a restaurant, a large public bath, and a sauna. There are programs every night that showcase Kochi's hospitality culture. It is located next to Naenbacho Station in the center of Kochi City.
Kyushu: The brand base of OMO series
Related Post: Kumamoto Accommodation 2025｜10 newly opened star-rated hotels, business hotels, and serviced apartments
OMO5 Kumamoto by Hoshino Resorts・OMO5 Kumamoto by Hoshino Resorts・OMO5 Kumamoto by Hoshino Ryo
Reservation:agoda discount rate|booking.com
OMO5 Kumamoto opened on April 2023, 4, with a total of 25 rooms. It launches carefully designed round table rooms and utensil rooms, as well as apartment rooms with attached kitchens. It is located next to the Kumamoto Street Tram Domachisuji Station, next to Kumamoto Shimotori Kumamoto Castle can be reached by walking 160 meters from Shopping Street and Shinshi Street.
Kanazawa: The brand base of the OMO series
- OMO5 Boutique Hotel:Kanazawa Katamachi(2022)
Related Post: Kanazawa Accommodation 2025｜10 newly opened star-rated hotels, serviced apartments, business hotels and unique B&Bs
OMO5 Kanazawa Katamachi by Hoshino Resorts
Reservation:agoda discount rate|booking.com
OMO5 Kanazawa Katamachi opened on May 2022, 5. The hotel has a total of 20 rooms and offers OMO Houses equipped with kitchenettes, microwaves and washing machines. It is suitable for long-term stays for families and groups. It is located in the Kanazawa Katamachi business district and is within walking distance of Kanazawa Castle Park, Kenrokuen Garden, 101st Century Museum of Contemporary Art and other attractions.
Hakodate: OMO series brand base
OMO5 Hakodate by Hoshino Resorts
Reservation:agoda discount rate|booking.com
OMO5 Hakodate will open on July 2024, 7. It was formerly known as WBF Hakodate Hotel. It focuses on 6% Hakodate experience. It has a total of 120 rooms and provides two types of rooms: twin rooms and three-bed rooms. It also has restaurants and light snacks and coffee. There are facilities such as a lobby and a large public bath. It is a 245-meter walk to Hakodate Station, and there is a MaxValu supermarket next to it.
Otaru: OMO series brand base
Related Post: Otaru Accommodation 2025｜10 newly opened star-rated hotels, serviced apartments, and business hotels
OMO5 Otaru by Hoshino Resorts
Reservation:agoda discount rate|booking.com
OMO5 Otaru opened on January 2022, 1. It is divided into two buildings, the South Building and the North Building. The North Building is the reception hall, and the South Building is the historical building of the old Otaru Chamber of Commerce and Industry. There are a total of 7 twin and three-bed rooms. , located near the Otaru Canal, with a FamilyMart nearby, and a 92-meter walk to JR Otaru Station.
Bonus: Unreleased and discontinued OMO series
OMO1 Tokyo Kawasaki． OMO1 Tokyo Kawasaki by Hoshino Resorts
OMO1 Tokyo Kawasaki was originally scheduled to open in 2020. It was planned to be completely renovated and rebranded from Hotel & Hostel On The Marks, Tokyo Kawasaki, offering 227 rooms, a shared OMO base, a self-service luggage room, and shared showers. However, it was shelved due to the impact of the epidemic, and the first OMO1 series location was stillborn.
OMO3 Sapporo Susukino・OMO3 Sapporo Susukino by Hoshino Resorts
OMO3 Sapporo Susukino opened on January 2022, 1. It was formerly known as the b Sapporo Susukino. After OMO and the b established a cooperative relationship, it transformed from the b to the OMO28 series, but closed after the contract expired on April 3, 2025. OMO4 Sapporo Susukino has a total of 1 double and twin rooms, a 3-hour food and beverage service station, a self-service laundry room, and is close to the Shiseikan Elementary School Mae Station of the Sapporo Tram.
In-depth understanding: the brand story of Hoshino Group’s OMO series
- OMO7 Full Service Hotel: Yokohama (2026)｜Kochi(2024)｜Osaka(2022)｜Asahikawa(2018)
- OMO5 Boutique Hotel: Yokohama Bashamichi (2025)｜Hakodate(2024)｜Tokyo Gotanda(2024)｜Kumamoto(2023)｜Otaru(2022)｜Kanazawa Katamachi(2022)｜Okinawa Naha(2021)｜Kyoto Sanjo(2021)｜Kyoto Gion(2021)｜Tokyo Otsuka(2018)
- OMO3 basic hotel:Asakusa(2023)｜Tokyo Akasaka(2022)｜Kyoto Toji Temple(2021)｜Sapporo Susukino(2022-2025)
- OMO1 Capsule Hotel: Tokyo Kawasaki (2020-2020)
- OMO Airport Hotel:Kansai Airport(2023)
The Hoshino Resorts Group originated from the Karuizawa Ryokan opened in 1914. The founder was Kasuke Hoshino, a Japanese family business. Since 2001, it has expanded from Karuizawa to all over Japan, providing well-managed hotel services with excellent reputation. It owns HOSHINOYA, JIE, RISONARE, OMO, and BED are five series of brands that respectively focus on the market positioning of luxury hotels, hot spring hotels, resort hotels, city sightseeing hotels, and youth hostels. They also operate ski resorts, golf courses, and restaurants. with shopping malls.
Hoshinoya Resorts launched the OMO brand series in 2018, opening two brand locations in Asahikawa, Hokkaido and Otsuka, Tokyo. It adopts the positioning of city sightseeing hotels, focusing on brand appeals such as tourist hot spots, convenient transportation, local exploration, and exquisite cuisine. The higher the number, the more complete facilities and services are provided. They are capsule hotels (OMO1), basic hotels (OMO3), boutique hotels (OMO5), full-service hotels (OMO7), and there is also an OMO airport series brand near airports.
| Brands | Introduction |
|---|---|
| HOSHINOYA｜Hoshinoya | A top luxury brand that combines local history, culture and natural environment |
| KAI｜Kai Onsen Ryokan | A traditional Japanese hot spring hotel brand that focuses on traditional customs and hospitality culture |
| RISONARE｜Family Resort Hotel | A family-friendly resort brand featuring rich facilities and experience activities |
| OMO｜City Tourist Hotel | A boutique design hotel brand that focuses on integrating local communities and experiential activities |
| BEB｜Leisure Travel Hotel | An affordable youth hostel brand that focuses on free communication and a relaxing atmosphere |
| LUCY｜Mountain Travel Hotel | A mountain lodge brand that focuses on relaxing mountain travel experiences |
Taiwanese people's favorite Hoshinoya Group hotels
According to the "Taiwanese's Favorite Hoshino Hotels Ranking" officially released by Hoshino Resorts in 2023, 4 OMO series hotels including Tokyo Otsuka, Osaka, Tokyo Akasaka, and Asahikawa are on the list. As the OMO series continues to expand its base across Japan , I believe that this kind of affordable and light luxury accommodation options will be loved by more people, and there will be more and more choices.
| Ranking | 2023 |
|---|---|
| 1 | TOMAMU Resort |
| 2 | Okuiri Sekeiryu Hotel |
| 3 | OMO5 Tokyo Otsuka |
| 4 | Panti Mountain Hot Spring Hotel |
| 5 | Aomoriya |
| 6 | OMO7 Osaka |
| 7 | HOSHINOYA Karuizawa |
| 8 | OMO3 Tokyo Akasaka |
| 9 | HOSHINOYA Fuji |
| 10 | OMO7 Asahikawa |
Hoshino Resorts｜Hoshino Resorts Inc.
- Official website:https://hoshinoresorts.com/
- Address: 2148 Ozi Nagakura, Taruisawa-cho, Kitasaku-gun, Nagano Prefecture
