L7 by LOTTE HOTELS｜Lotto L7 Hotel: A lifestyle hotel brand under the Lotte Group

L7 by LOTTE HOTELS is a lifestyle brand under the South Korean LOTTE HOTELS & RESORTS group. Embracing the spirit of "Live the Joy of Local Stories," it adopts an art deco style that blends local culture, advocating for a blend of Korean warmth and friendly hospitality, while providing refined and attentive accommodation services.

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New opening in 2026

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Lotte Hotel L7 Cheongnyangni, Seoul

L7 Cheongnyangni by LOTTE

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— satisfy

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5 Excellent

更新日期：2026-05-08

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★ ★ ★ ★ Recommended by iTravel

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L7 Hongdae Lotte Hotel

L7 HONGDAE by LOTTE HOTELS

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8.9 excellence

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4.6 Excellent

更新日期：2026-05-08

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★ ★ ★ ★ New opening in 2024

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LOTTE HOTEL L7 HAEUNDAE

L7 HAEUNDAE by LOTTE HOTELS

agoda customer ratings 3,866 Comments

9 Excellent

Google Local Guide 333 Comments

4.3 excellence

更新日期：2026-05-08

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L7 by LOTTE HOTELS: A Complete Guide to L7 Lotte Hotel Brand Locations

Quick overview: Service features and basic introduction of the L7 Lotte Hotel series

Lotte L7 Hotel is a boutique design hotel that combines fashion trends, local art and comfortable accommodation. Its target customer group is millennials who are looking for stylish and cost-effective accommodation. In 2016, the brand opened its first location in Myeongdong, Seoul, and subsequently expanded to cities such as Busan, Hanoi and Chicago.

The Lotte L7 Hotel will feature a multifunctional open space with a decorative style that blends local culture and artistic elements. It will be equipped with facilities such as a bar, cafe, pool table, and comfortable sofas, making the reception hall not only a place for check-in and check-out, but also exuding a casual living room-like atmosphere.

Seoul: L7, a brand headquarters of the Lotte Hotel series

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L7 Cheongnyangni by LOTTE

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LOTTE L7 Hotel Cheongnyangni in Seoul opened in 2025. The hotel has a total of 260 rooms, offering multi-person rooms suitable for families. The hotel has the LOTTE L7 brand's famous multi-functional social space, restaurants, lounges, indoor swimming pools, gyms, self-service laundry rooms and other facilities, and has convenient transportation directly to Cheongnyangni Station.

Related Post: L7 by LOTTE HOTELS | LOTTE L7 Hotel in Cheongnyangni, Seoul: Directly connected to Cheongnyangni Station, Family Room with Sky View

L7 Hongdae by LOTTE

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Grandly opened in 2018, L7 Hotel Hongdae in Seoul boasts 340 rooms, including standard triple rooms with three single beds and triple rooms with one double bed and one single bed. The rooftop boasts an outdoor swimming pool and bar, as well as a coin-operated laundry room. Downstairs is the Line Store flagship store, and across the street is the bustling Hongik University shopping district.

Related Post: L7 HOTELS by LOTTE｜L7 Hongdae Lotte Hotel: a design boutique hotel in front of Hongdae shopping district

Busan: L7 Lotte Hotel Collection's brand headquarters

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Haeundae by LOTTE・L7 해운대

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Haeundae Lotte L7 Hotel opened in June 2024. It boasts a view of the Haeundae sea. There is a landscaped swimming pool with a sea view on the top floor, as well as a sauna and a lounge. There is a buffet restaurant, self-service laundry room, and gym in the hotel. There is a convenience store downstairs, which is very convenient and cost-effective.

Related Post: L7 by LOTTE HOTELS | Haeundae L7 Hotel: Next to Haeundae Beach, an Infinity Pool with Ocean View, and Triple Family Rooms

Hanoi: L7 Lotte Hotel Collection's brand headquarters

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L7 WEST LAKE HANOI By LOTTE

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Opening in 2023, L7 Hotel West Lake Hanoi is the first five-star L7 hotel overseas. It features 264 standard rooms and serviced apartments, as well as multiple restaurants and bars, a gym, golf room, children's playroom, banquet hall, and multi-functional meeting rooms. It is located on the shores of West Lake.

In-depth understanding: The brand story of L7 Lotte Hotel Series

• L7 by LOTTE HOTELS｜L7 Hotel by LOTTECheongnyangni, Seoul(2025)｜Chicago(2024)｜Busan Haeundae(2024)｜West Lake, Hanoi(2023)｜Hongdae, Seoul(2018)｜Gangnam, Seoul(2017)｜Seoul Myeongdong(2016)

Lotte Hotel Company was officially established in 1973. It originated from the Peninsula Hotel acquired in 1936 and has gradually developed into the largest hotel group in South Korea. It owns brands such as SIGNIEL, LOTTE HOTELS, LOTTE L7 HOTELS, LOTTE CITY HOTELS, and LOTTE RESORT, covering luxury hotels, boutique design hotels, business hotels and resorts.

Lotte Hotels & Resorts is based on the core concepts of warmth and respect. In 1979, the group opened its first Lotte Hotel Seoul, which was positioned as a full-service star hotel. It later launched the Lotte City Hotel, which was positioned as a business hotel. After expanding its base in Russia, Vietnam, the United States and other countries, it continued to launch brand series such as SIGNIEL and L7.

LOTTE HOTELS & RESORTS

• Official website: https://www.lottehotel.com/
• Address: 30 Eulji-ro, Jung District, Seoul

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262 guest rooms

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Lotte Hotel L7 Cheongnyangni, Seoul

L7 Cheongnyangni by LOTTE

I visited the hotel before its opening for an event and found it to be in line with Lotte Group's consistently high standards. The staff were incredibly warm and attentive. I will definitely stay there again after the hotel officially opens. Cheongnyangri is a beautiful place with numerous restaurants and department stores, making it a great spot for traditional shopping.

— Joel Continue Reading

340 guest rooms Check-in at 15:00 Check-out time: 11:00

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L7 Hongdae Lotte Hotel

L7 HONGDAE by LOTTE HOTELS

During my week-long trip, I was merely a supporting character; all the itinerary and accommodation arrangements were handled by my two wonderful hostesses. I initially thought it would simply be a matter of finding a clean and comfortable hotel based on past experience, but this time, the accommodation left a very good impression. Advantages: 1. Many friends have shared that taxis in Korea are cheap, but if the subway system is well-developed and convenient, and the hotel is within a 2-minute walk from the subway station, and the rest of the trip is along the subway line, why would I choose a taxi? Of course, if the destination is in the suburbs, that's a different story, but my taxi experience in the first two days wasn't great (overcharging, refusal to take passengers, etc.). The convenience of subway transfers saved a lot of travel time, and the cost was very economical. 2. The hotel is surrounded by shops with many dining options, so you won't go hungry. There are also many department stores, enough to meet your needs during your stay. 3. Compared to other similar star-rated hotels, this accommodation offered high value for money. The room wasn't large, but the furnishings created a spacious feel, even with three suitcases, the hallway and extra space didn't feel cramped. I was satisfied with the room cleanliness and service. 4. Unless you have very high standards, the room's soundproofing was quite good, and there wasn't the noticeable water noise from the pipes that I often experience in other rooms. The temperature stayed below 4°C during my stay, and heating was standard. It's worth mentioning that the hotel offers rooms with a view; the large floor-to-ceiling windows offer excellent views, but looking down from higher floors can be quite challenging. 5. The hotel provides facilities such as a gym, lounge, and restaurant for guests, which are quite nice if used. Things I didn't like: 1. The shower floor can be a bit slippery when wet, so be careful. 2. The hotel has front and back entrances; if you call a taxi, make sure to specify the location clearly to avoid getting lost. 3. Google Maps is really unreliable here. Overall, considering the price, the hotel's performance during my stay was better than I expected, and I would gladly recommend it to my friends.

— Y Calvin Continue Reading

Perfect for those who want to shop mindlessly! The location is incredibly convenient: Airport Express -> Hongdae Exit 1 (there's even an escalator for luggage) – just a three-minute walk! I often shop until I buy too much, then take it back to the hotel to drop it off and use the restroom before coming out to continue shopping! There's an Emart at the back entrance; I often go there late at night to buy yogurt and strawberries. Housekeeping is done daily, and the housekeeping ladies are very friendly. The view from the 21st floor is beautiful, and most importantly, there's a luggage scale to prevent excess baggage before boarding. I'd definitely choose this place again next time I'm in Korea. There are also many beauty clinics nearby, super convenient! P.S. The room facing the main street offers a beautiful sunrise view every morning – I love it!

— Eva T Continue Reading

383 guest rooms

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LOTTE HOTEL L7 HAEUNDAE

L7 HAEUNDAE by LOTTE HOTELS

Check-in is on the 3rd floor. There's a tiny 7-Eleven on the 1st floor; the staff won't help you order fried chicken. All the rooms have universal plugs, so you need to bring your own voltage converter. For some reason, all the plugs are loose, so be careful when using them! The rooftop swimming pool has warm water, and lifeguards will be there if someone goes in. The gym smells nice. There are hot/cold water dispensers and ice cubes inside the walls near the elevator in the rooms. The floor-to-ceiling windows in the high-rise ocean view rooms are, as shown in the photos, partitioned, not one large floor-to-ceiling window, but the view is still fantastic. When we came, there was a cold snap, and the temperature was below zero every day. If you don't want to go to the beach, you can enjoy the ocean view from your room.

— Carol Lin Continue Reading

優點： 1. 1樓有711不用出去 2.每天房務都會整理房間 3.附近離海運台海邊很近、離市場跟商圈都很近 4.房間被子很大！！不用怕搶被子 5.暖氣很暖、洗澡水夠熱！ 6.房間內有附轉接頭 7.如果要去味贊王吃烤肉的話 可以先去抽號碼牌再回來飯店等～從飯店後門走的距離大概走路三分鐘而已 很近！ 8.每天都會有兩瓶水 缺點： 硬要說的話就是化妝地方的燈太暗🥹🥹化妝不友善～其他我覺得都很讚

— Chrissy Continue Reading