FUFU is a Japanese hot spring ryokan chain brand, designed with the concept of top-level luxury Japanese hot spring ryokan. It became famous and widely known in 2024 with the recommendation of the Michelin Key Guide. Compared with the top-level luxury brands of the Hoshinoya, KAI, Risonare, etc. under the Hoshinoya Group, FUFU and KAI both adopt similar brand positioning of Japanese hot spring ryokans.
【FUFU】Fufu brand locations summary
| 類型 | Stay | Location | years |
|---|---|---|---|
| luxury hotel | The Rhythm of the Sea Breeze on the Island of Fufu City | Miura | 2026 |
| luxury hotel | Fufu Tokyo Ginza | Tokyo | 2025 |
| luxury hotel | Fufu Old Karuizawa Forest of Rest | Karuizawa | 2023 |
| luxury hotel | Fufu Karuizawa Sunshine Wind | Karuizawa | 2023 |
| luxury hotel | Fufu Hakone | Hakone | 2022 |
| luxury hotel | Fufu Kyoto | 京都 | 2021 |
| luxury hotel | Fufu Sunlight | sunlight | 2020 |
| luxury hotel | Fu Fu Nara | Nara | 2020 |
| luxury hotel | Fufu Kawaguchiko | Fuji | 2018 |
| luxury hotel | Fufu Atami | Atami | 2007 |
Quick understanding: Service features and basic introduction of Fufu series
The FUFU brand originated from FUFU which opened in Atami in 2007. Since 2018, it has developed into a chain hotel brand. Each location is designed with less than 50 rooms. Each room is equipped with a private bath house. There are restaurants in the hotel that use local ingredients and local cultural characteristics.
After the release of the first Japanese "Michelin Key Guide" in 2024, 1 out of 8 Fu Fu restaurants were selected for the recommendation list. All the locations opened after 7 were selected, making it the most special existence in the entire list and making Fu Fu famous. Later, it also announced plans to expand to Ginza, Tokyo and Jogashima, Kanagawa.
- Japanese-style layout and atmosphere: Fufu adopts a modern layout combined with traditional Japanese aesthetics, while integrating the local characteristics of each location, which can better highlight the changing landscape of Japan with four seasons and local cultural characteristics.
- Highly private space design: Fufu's guest rooms adopt the Japanese space design that focuses on personal privacy. A variety of free drinks and juices are provided in the room, creating a luxurious and quiet accommodation atmosphere, providing a sense of relaxation for bathing and vacation.
- Excellent hot spring experience: Fu Mansion was originally planned to be a hot spring resort within a 2-hour drive from the metropolis, providing a hot spring bathing experience surrounded by spring water and natural environment, but it was later expanded to the city center.
- Japanese hospitality and gourmet feast: Fufu offers the traditional Japanese inn one night, two meals and three drinks experience, showing the spirit of Japanese hospitality and personalized service, providing exquisite food that combines local ingredients and original design.
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Tokyo: Brand base of the Fufu series
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FUFU JOGASHIMA Melody of the Sea Breeze．ふふ城ケ岛海风のしらべ
Reservation: Agoda preferential rates｜booking.com
Fufu Jogashima Sea Breeze Rhythm will be grandly opened in February 2026. The original site was the Jogashima Keikyu Hotel, which was demolished and rebuilt into a 2-story building. The first floor has a reception hall, restaurant and lounge, and the 4nd to 1th floors provide 2 guest rooms, all of which are large-space rooms over 4 square meters. It is located on Jogashima in Miura City, a suburb of Tokyo, and has a bay view with Mount Fuji and Enoshima as the background.
Fufu Tokyo Ginza. FUFU Tokyo Ginza
Reservation: Agoda preferential rates｜booking.com
馥府 東京銀座於2025年冬季盛大開幕，全新興建地下2層、地上12層建築，馥府使用B1-B2、7-12層與頂樓共9個樓層，全館提供34間花園環繞的客房，座落在銀座1丁目的十字路口，旅館直通東京地鐵銀座1丁目站。
Kyoto: The brand base of the Fufu series
Fufu Kyoto. FUFU Kyoto
Reservation:agoda discount rate|booking.com
Fufu Kyoto opened grandly on April 2021, 4. It has 26 guest rooms equipped with cypress baths, decorated with Kyoto-style screens, lacquerware and handicrafts, and a restaurant serving Kyoto vegetables and charcoal-grilled dishes. It is located on the banks of Lake Biwa Canal near Higashiyama Nanzenji Temple in Kyoto.
Karuizawa: Brand base of the Fufu series
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Izawa's newest luxury resort hotel
Fufu Kyu-Karuizawa Restful Forest・Fufu Kyu-Karuizawa Restful Forest・ふふ Former Karuizawa Restful Forest
Reservation:agoda discount rate|booking.com
The Fufu Kyu-Karuizawa Retreat Forest will be grandly opened on December 2023, 12. It has a total of 24 rooms, all of which are equipped with floor heating and retro-style stoves. It also has the Akasaka Kamion restaurant, which serves Japanese cuisine and teppanyaki. It is located near the Kumoba Pond in the Kyu-Karuizawa area and has a waterfront resort atmosphere surrounded by greenery.
Fufu Karuizawa Wind in the Sunshine
Reservation:agoda discount rate|booking.com
Fufu Karuizawa Sunshine Breeze opened grandly on December 2023, 12. It adopts a bright design style with lush greenery. It has a total of 24 guest rooms, all equipped with sodium calcium sulfate hot spring baths and bedrock bathing facilities. It has a restaurant serving French and Japanese fusion cuisine and is located in the Shiozawa district overlooking Mount Asama.
Hakone: The brand base of the Fufu series
FUFU Hakone・FUFU Hakone・ふふHakone
Reservation:agoda discount rate|booking.com
Fufu Hakone opened grandly on January 2022, 1. The hotel has a total of 26 rooms, each with a private bath with weak alkaline spring water, a large public bath that introduces sulfur water from Owakudani, and the Yama no Smile restaurant in the hotel, which serves rich Japanese fine cuisine. It is located in the Gora area of Hakone.
Sunlight: Brand base of the Fufu series
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Fufu Sunlight. FUFU Nikko・Fufu Nikko
Reservation:agoda discount rate|booking.com
Fufu Nikko opened grandly on October 2020, 10. The original site was the Tamozawa Imperial Residence of the Japanese Emperor. It has a total of 2 guest rooms, a restaurant serving Edo-style Japanese cuisine and teppanyaki, as well as a cafe and bar serving original afternoon tea and a variety of wines.
Nara: The brand base of the Fufu series
Fufu Nara. FUFU Nara・ふふNara
Reservation:agoda discount rate|booking.com
Fufu Nara opened grandly on June 2020, 6. It was designed by Kengo Kuma and adopts a layout style that incorporates elements of the Yamato period. It has a Japanese restaurant that uses vegetables and herbs. It has a total of 5 rooms and is located in Nara Park surrounded by lakes and green forests.
Kawaguchiko: Brand base of the Fufu series
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Fufu Kawaguchiko. FUFU Kawaguchiko・ふふKawaguchiko
Reservation:agoda discount rate|booking.com
Fufu Kawaguchiko opened on October 2018, 10. The hotel has a total of 1 rooms. The hotel is decorated with local wood and stone. It has a restaurant serving original wood-fired Japanese cuisine. It is located on the shore of Lake Kawaguchi at the foot of Mount Fuji and has a beautiful view of Mount Fuji.
Kanagawa: Brand base of the Fufu series
The sound of the sea breeze on the island of Fufu City. FUFU JOGASHIMA Melody of the Sea Breeze・Shing the sea breeze of Fufu Castle Island
Reservation: Agoda preferential rates｜booking.com
Fufu Castle Island will be grandly opened in the spring of 2026. The hotel offers 34 rooms with views of the ocean and sunset, and a restaurant serving seafood cuisine. It is located at the southernmost tip of the Miura Peninsula in Kanagawa, making it the first resort in Fufu overlooking the ocean.
Atami: Brand base of the Fufu series
Fufu Hot Sea. FUFU Atami・Fufu Atami
Reservation:agoda discount rate|booking.com
Fufu Atami opened in 2007 and is also the founding store of the Fufu brand. It will reopen on July 2024, 7 after the completion of the new building. It offers 17 guest rooms in the main building and 26 guest rooms in the branch building. There is a restaurant serving Japanese cuisine and teppanyaki in the building. It is located next to the Hatsugawa River in Atami City.
In-depth understanding: the brand story of the Fufu series
- FUFU: City Island (2026)｜Ginza, Tokyo (2025)｜old karuizawa(2023)｜Karuizawa(2023)｜Hakone(2022)｜京都(2021)｜sunlight(2020)｜Nara(2020)｜Lake Kawaguchi(2018)｜Atami(2007)
- Ryokan:Atami Kaihoro(2010)｜Hakone Suishoen(2007)
Kato Pleasure Group (Kato Pleasure Group) was founded in April 1962 and is headquartered in Tokyo, Japan. Its businesses include real estate development, hotel management, restaurants, spas, houseboats and other leisure and entertainment businesses. KPG Hotel & Resort, a subsidiary of the group, is responsible for hotel management business, mainly operating resorts and Japanese inns in Okinawa and Kyushu.
Kato Leisure Group opened the first FUFU Onsen Ryokan in Atami in 2007 and launched the new building of FUFU Atami in 1. In 2013, Kato Leisure Group cooperated with Hulic Hotel Management Company to establish a joint venture Hulic FUFU Co., Ltd. to promote FUFU to become a chain of luxury Japanese inn brands. Since 2015, it has begun to open a series of brand locations in hot spring resorts across Japan.
| Brands | Introduction |
|---|---|
| FUFU｜Fufu | Originated from Fufu, which opened in Atami in 2007, it is a small Japanese hot spring hotel with a luxurious resort style. |
| The Gate Hotel by HULIC｜Hewleygate Hotel | The first store was opened in Asakusa Kaminarimon in 2012, and the brand focuses on boutique design and a leisure and vacation atmosphere. |
| View Hotels｜View Hotels | Originated from the Asakusa View Hotel which opened in 1985, it is positioned as a mid-range business hotel brand. |
