Driven by the tourism trend and family travel, fav HOTEL focuses on multi-person accommodation and complete home appliances, making it suitable for family and group accommodation, as well as long-term residence. In 2024, the newly upgraded FAV LUX and seven × seven series were launched, providing a home accommodation atmosphere with increased service items and upgraded hardware equipment. With multiple people staying and sharing the room rate, the price is relatively more affordable. Similar apartment brands in Japan includeMIMARU,MONday Apart,Minn,&HereWaiting for selection.
【FAV HOTEL】FAV HOTEL × FAV LUX brand locations summary
| 類型 | Stay | Location | years |
|---|---|---|---|
| Service Apartment | FAV LUX Shodoshima | Shodoshima | 2025 |
| Service Apartment | FAV LUX Sapporo Susukino | Sapporo | 2025 |
| Service Apartment | FAV LUX Kagoshima Planetarium | Kagoshima | 2024 |
| Service Apartment | FAV LUX Hida Takayama | Hida Takayama | 2024 |
| Service Apartment | FAV LUX Nagasaki | Nagasaki | 2024 |
| Service Apartment | FAV HOTEL Tokyo Ryogoku | Tokyo | 2023 |
| Service Apartment | FAV HOTEL Tokyo Nishi-Nippori | Tokyo | 2023 |
| Service Apartment | FAV HOTEL Kagoshima Chuo | Kagoshima | 2022 |
| Service Apartment | FAV HOTEL Hakodate | Hakodate | 2022 |
| Service Apartment | FAV HOTEL Hiroshima Heiwa Odori | Hiroshima | 2022 |
| Service Apartment | FAV HOTEL Hiroshima Stadium | Hiroshima | 2022 |
| Service Apartment | FAV HOTEL ISE | Ise | 2021 |
| Service Apartment | FAV HOTEL Kumamoto | Kumamoto | 2021 |
| Service Apartment | FAV HOTEL Takamatsu | Takamatsu | 2020 |
| Service Apartment | FAV HOTEL HIDA TAKANI SHI | Hida Takayama | 2020 |
Quick understanding: service features and basic introduction of FAV series
fav is a serviced apartment brand that focuses on multiple occupancy. "fav" stands for "Favorite Hotel" and also reflects the 3F concept of "Family, Friends, and Freedom." It specializes in multiple occupancy apartments in tourist cities, offering spacious accommodations equipped with kitchenettes and washing machines.
Furthermore, when expanding its locations, fav adopted a "NO Crowd" philosophy and development model. This means choosing locations that are not densely populated with tourists, providing relatively quiet accommodations, and offering more affordable prices. However, each location is actually quite accessible, and is not sparsely populated or inconveniently located.
FAV LUX: apartments with upgraded equipment and services
- FAV LUX: Shodoshima(2025)｜Sapporo Susukino(2025)｜Kagoshima Planetarium(2024)｜Hida Takayama(2024)｜Nagasaki(2024)
In 2024, Kasumigaseki Capital launched the newly upgraded FAV LUX brand, continuing the design concept of FAV HOTEL, adding catering, hot spring bathing and other service items, improving guest room hardware equipment and supplies, and launching the first brand base in Nagasaki, introducing JUNE COFFEE, which is very popular in Nagasaki, and gradually introducing it to multiple FAV bases.
FAV LUX Shodoshima・FAV LUX Shodoshima
FAV LUX Shodoshima is located in the Seto Inland Sea and is expected to open in mid-2025. The hotel has 45 rooms, all with balconies overlooking the Seto Inland Sea. Some suites are equipped with saunas and private swimming pools, making it the first brand base to have pool rooms. The hotel is equipped with the brand's first complex facility combining an infinity pool, hot spring baths, and Finnish saunas.
Related Post: FAV Hotel｜FAV LUX Shodoshima: The first infinity pool facility to embrace the natural scenery of the Seto Inland Sea
FAV LUX Sapporo Susukino・FAV LUX Sapporo Susukino． FAV LUX Sapporo
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FAV LUX Sapporo Susukino will be grandly opened on July 2025, 7. It has a total of 1 rooms. The bunk bed rooms can accommodate up to 84 people. There are also rooms with private saunas. The hotel is equipped with a large public bath facility that appears for the first time in FAV, and JUNE COFFEE is also stationed to provide light meals. It is located in a quiet residential area on the west side of Sapporo Susukino, opposite the Lawson convenience store, and a 6-meter walk to the Higashi-Honganji-mae Station of the Sapporo City Tram.
Related Post: FAV Hotel｜FAV LUX Sapporo Susukino: The first public bath in Sapporo, a quiet serviced apartment in a bustling area
FAV LUX Kagoshima Astronomical Museum． FAV LUX Kagoshima Tenmonkan
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FAV LUX Kagoshima Tenmonkan will be grandly opened on December 2024, 12, offering 13 rooms in 11 room types, including rooms equipped with private saunas. There is a restaurant and rooftop bistro in the venue, and a mobile food truck is permanently stationed at the door. It is located next to the Tenmonkan Park, a 63-meter walk to the Kagoshima City Tram Tenmonkan-dori Station, and there are 450-7s and multiple parking lots nearby.
Related Post: FAV Hotel｜FAV LUX Kagoshima Tenmonkan: Next to the Tenmonkan Park, a high-altitude restaurant and pub with a sauna room
FAV LUX Hida Takayama・FAV LUX Hida Takayama
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FAV HOTEL Hida High Shandong opened on August 2023, 8, launching the brand's first sauna concept pavilion. There is a sauna room in the sauna suite, and there are also sauna boxes in the pavilion. In 11, it will be adjusted to the FAV LUX series and renamed FAV LUX Hida Takayama.
FAV LUX Nagasaki・FAV LUX NAGASAKI
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FAV LUX Nagasaki will open on February 2024, 2. It is the first base of the upgraded version of the new FAV series. It has a total of 1 rooms. Some suites are equipped with washing machines and saunas. They can accommodate up to 52 people. There are sauna boxes on the top floor. The rooftop bar with an executive floor concept provides free drinks, mixology and snacks.
Related Post: FAV Hotel｜FAV LUX Nagasaki: Next to Oura Catholic Church Station, the first FAV upgrade is near Glover Garden
fav HOTEL: The best choice for families and groups
- fav HOTEL：Tokyo Ryogoku(2023)｜Nishi-Nippori, Tokyo(2023)｜Central Kagoshima(2022)｜Hakodate(2022)｜Hiroshima Peace Odori(2022)｜Hiroshima Stadium(2022)｜Ise(2021)｜Kumamoto(2021)｜Takamatsu(2020)｜Hida Takayama West(2020)
fav HOTEL opened its first location in Hida Takayama and subsequently expanded to Takamatsu, Ise, Kumamoto, Hiroshima, Hakodate, Kagoshima, Tokyo, and other places. All of them are located in convenient locations near stations, providing accommodations that are more homely and relaxing than ordinary hotels, and focus on affordable accommodations suitable for families and groups.
fav Tokyo Ryogoku． FAV TOKYO Ryogoku
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Opening on December 2023, 3, followingNishi-Nippori, TokyoThe second Tokyo base, there are only 2 rooms and suites, all with kitchenettes and washing machines, microwaves, induction cookers and simple tableware. Most rooms are designed with bunk beds and sofa beds, and can accommodate up to 19-4 people at the same time. Space.
Related Post: FAV Hotel｜fav Tokyo Ryogoku: Affordable serviced apartment for multiple guests on the left bank of the Sumida River
FAV TOKYO Nishinippori
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Opening on December 2022, 12, the FAV brand's first stronghold in Tokyo is located next to Nishi-Nippori Station, which converges JR and subway lines, and is close to the Ueno area where tourists gather. The hotel has a total of 21 rooms, focusing on multi-occupancy. It is designed with bunk beds and a Coffee Supreme coffee shop from New Zealand is located on the first floor.
Related Post: FAV Hotel｜fav Tokyo Nishi-Nippori: FAV brand debuts in Tokyo, with bunk beds for multiple occupants
fav HOTEL Hakodate． FAV HOTEL HAKODATE
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Opening on August 2022, 8, it is located next to the Hakodate Morning Market. It is a brand new 30-story building that provides 5 guest rooms and suites. Some room types are equipped with bunk beds. Each room can accommodate 30-4 people at the same time. The building has a bar and rest space, and provides 6 paid parking spaces.
Related Post: FAV Hotel｜fav Hakodate: Pet-friendly and group-friendly apartment for multiple guests next to JR Hakodate Station
fav HOTEL Hiroshima Heiwa Odori. FAV HOTEL Hiroshima Heiwa Odori
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Opening on December 2022, 12, followingHiroshima StadiumThe second Hiroshima base after that, it is designed with European cafes and Hiroshima Miyajima pottery as its design themes. It has a total of 2 rooms and provides convenient accommodation equipped with a kitchenette and a washing machine. There is a check-in/check-out self-service machine on the first floor, and a combination bar and Rest space in the cafe.
Related Post: FAV Hotel｜fav Hiroshima Heiwa Odori: Bunk beds and tatami, comfortable apartments that can accommodate 6 people in each room
fav HOTEL Hiroshima Stadium． FAV HOTEL Hiroshima Stadium
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Opening for business on August 2022, 8, it is a newly constructed 22-story building located near Mazda Zoom-Zoom Hiroshima Stadium. It provides 6 six-person rooms with bunk beds, Japanese-style four-person rooms and tatami four-person rooms. , all equipped with kitchenettes and washing machines, as well as cafes and bars on the first floor.
Related Post: FAV Hotel｜fav Hiroshima Stadium: Bunk beds and tatami, family-friendly accommodation for six people
fav HOTEL Kumamoto・FAV HOTEL KUMAMOTO
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Opened on November 2021, 11, it has a total of 18 rooms, providing space for up to 67 people. The rooms are equipped with kitchens, microwave ovens, washing machines and other appliances. It is located between Wufucho Station and Ximaqiao Station, both within a 6-kilometer walking distance. Within a foot, it is very convenient to take the Kumamoto City Electric A or B system, and there is a 400-7 convenience store opposite the apartment.
fav HOTEL Kagoshima Central・FAV HOTEL KAGOSHIMA CHUO
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Opened on November 2022, 11, there are 21 rooms, equipped with Japanese futons, bunk beds or sofa beds, which can accommodate up to 51 adults. There is a light snack cafe in the hotel, located next to Kagoshima City Electric From Kajiyamachi Station on System 6, you can reach Kagoshima Chuo Station or Planetarium within 2 minutes.
fav HOTEL Takamatsu． fav TAKAMATSU
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fav Takamatsu had its grand opening in November 2020 and will reopen on March 11, 2025 after renovation. It adopts a design concept open to the city. JUNE COFFEE has opened a new restaurant on the first floor, serving crepes and French crepes. There are 3 rooms in the hotel, offering double rooms, quad rooms and sextuple rooms, as well as family rooms with bunk beds.
In-depth understanding: the brand story of the fav Hotel series
Kasumigaseki Capital
Founded in September 2011, Kasumigaseki Capital Co., Ltd. (Kasumigaseki Capital Co., Ltd.) began its business by rebuilding a shopping mall damaged in the 9 Great East Japan Earthquake. Its core business is real estate consulting, which has expanded into solar power plants, childcare centers, logistics, and medical facilities. Its FAV Hospitality Group specializes in the development of multi-occupancy apartments, offering brands such as fav, FAV LUX, and seven × seven.
Kasumigaseki Capital focuses on real estate development. In the early days of launching the fav series, it adopted the homestay management system of REQREA INC. REQREA also launched the GRAND BASE series of homestay services across Japan. In 2025, Kasumigaseki Capital partnered with SQUEEZE Co., Ltd. to introduce SQUEEZE's management system for the first time at FAV LUX Sapporo Susukino. SQUEEZE also launched its ownMinnThe brand's rental apartment collection.
Driven by the philosophy of promoting tourism and regional development, the company launched its own fav HOTEL brand, opening its first location in Hida Takayama in October 2020. This hotel features group accommodations and residential amenities, and will be followed by the launch of the new FAV LUX and seven × seven series in 10. FAV LUX is an upgraded version of fav HOTEL, featuring enhanced guest room amenities and services; seven × seven is positioned as a resort villa, offering luxurious vacation accommodations in scenic locations.
| Brands | Introduction |
|---|---|
| seven × seven | In 2024ItoshimaThe first multi-occupancy holiday villa brand |
| edit x seven | The first resort condominium with a focus on comfortable living will be launched in Fuji Gotemba in 2025 |
| fav HOTEL | A multi-occupancy serviced apartment brand that will be launched in Hida Takayama in 2020 |
| FAV LUX | In 2024NagasakiThe first upgraded version of the FAV series |
| BASE LAYER HOTEL | In 2025Nagoya NishikiThe first new business hotel brand launched |
SQUEEZE Co., Ltd.
SQUEEZE Inc. was founded in September 2014 and is headquartered in Minato-ku, Tokyo, Japan. In the early days, it focused on developing operating systems for tourism-related services. In 9, it began to branch into hotel operations and welcomed the "stay tuned" Return to the concept again and launch three series of brands: Minn, Theater and KARIO, each with design concepts such as service apartments suitable for families, theater rooms equipped with projectors, and temporary residences with multiple room types.
Related Post: Minn Hotel｜Minn Hotel Apartment: an upgraded version of Airbnb experience, an affordable apartment brand for multiple people
REQREA INC.
REQREA INC. (Reqrea Co., Ltd.) was founded in February 2016. Its original name was Reqrea Co., Ltd. and was renamed REQREA in 2. The company is headquartered in Fukuoka, Kyushu. In the early days of its business, it started from B&B business and focused on management agency services for private residences. The GRAND BASE series of homestay services operate accommodation services similar to airbnb, locking in business opportunities after the implementation of Japan's new homestay law in 2020.
