Design Hotels｜Fashion Design Hotel Alliance: Member of Taiwan Boutique Design Hotels

Design Hotels™ is called "International Chain of Fashion Design Hotels" in Chinese. It gathers independently operated boutique design hotels from all over the world. Each hotel has a unique story behind its operators, designers, and architects. If you want to serve people, and you especially like to explore unique design boutique hotels, it is recommended to take a look at the carefully selected boutique hotels under Design Hotels™.

Design Hotels™ Design Hotels Alliance Brand: Basic Introduction

Design Hotels™ was founded in 1993 in California, USA. It was founded by Claus Sendlinger and headquartered in Berlin, Germany, with branches in London, New York, Los Angeles, Singapore and other cities. Design Hotels™ had only 10 hotel members at the beginning of its establishment, and currently has 314 hotel members, providing a total of more than 22,000 rooms, covering 57 cities in 196 countries, and more than 400 hotels submit membership applications each year, with an average approval rate of only 5%.

Design Hotels™ screens independent hotel operators with original spirits, appealing that each member is a hotel with local cultural heritage, cutting-edge architecture and unique design, and provides members with various B2B customized services, including: global launch events, sales consulting , Revenue management, marketing strategy, public relations and brand promotion and other services. It also provides a distribution channel management platform to assist members in accessing potential sources of tenants around the world.

The current CEO of Design Hotels™ is Peter Cole, who took office in December 2018. He used to be the treasurer of the Americas Marriott Hotel and the Ritz-Carlton Hotel. His last job was to lead the business integration department of the Marriott Hotel Group, leading the Marriott Hotel Group and Starwood. The merger of hotel groups, the current membership system and point system of Design Hotels™, is included in the Marriott Bonvoy™ membership system of Marriott Hotels Group.

Related Post: Global Luxury Boutique Hotel Alliance: Accommodation in 6 Taiwan Boutique Hotels

Design Hotels™ Design Hotel Alliance Brand: Member of Taiwan

Design Hotels™ takes the call of boutique design hotels. Like the Michelin guide in the hotel industry, Design Hotels™ Book is published every year, describing the hotel management stories and design concepts of its members. Through a large number of photos and stories, it introduces hotel operators, The story of the three roles of designer and architect. When the alliance's official website introduces each design hotel, it will also list a special section to introduce each hotel's three original concepts of architecture, design, and operation.

Under Design Hotels™’s strict membership evaluation system, the average annual membership approval rate is only 5%. Currently, there are only 3 hotels in Taiwan listed under the design hotel alliance, and the Quantum Hotel and the Proverbs Hotel are located in Taipei City. Huatai Ruiyuan Kenting Hotel is located in Kenting, Pingtung.Humble House Elli Hotel was originally the only member in Taiwan, and has now withdrawn from Design Hotels™.

Hotel Proverbs Taipei. Hotel Proverbs Taipei

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Hotel Proverbs Taipei opened grandly in 2015. It is a boutique design hotel with only 42 rooms and is located in Da'an District, Taipei City.

Related Post: Taipei's Must-Stay Picks | Boutique Hotel Recommendations: 10 Best Boutique Design Hotels

Huatai Ruiyuan Kenting Hotel. Gloria Manor Hotel

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Gloria Garden was formerly Chiang Kai-shek's Residence, located in the Kenting National Forest Recreation Area. Due to historical factors, it was transformed into a hotel and was transferred from the original Caesar Hotel Group to the Gloria Hotel Group. The hotel has only 60 rooms and opened grandly in 2012. It has a natural beauty overlooking the Sheding Nature Park.

Humble House Taipei Hotel. Humble House Taipei

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Humble House Taipei opened grandly in 2013. It has a total of 235 rooms and is located in Xinyi District, Taipei City. It was once the only Taiwanese member of Design Hotels™, but has now withdrawn from Design Hotels™.

Related Post: Taipei's Must-Stay Picks | Five-Star Hotel Recommendations: 10 Best Star-Rated Tourist Hotels

Quantum Hotel Taipei. S Hotel

The Quantum Hotel Taipei opened grandly in 2017 and was later renamed the Grand Hyatt Taipei. It is located on Dunhua North Road in Taipei City and has a total of 103 guest rooms. It was managed by artist Big S's husband Wang Xiaofei at the time, and the hotel was named after S. In November 2023, the owner cooperated with AccorHotels to launch the MGallery Hotel Taipei Dunhua. It was renamed and reopened on March 11, 2024, but it closed on August 3, 1, less than half a year after the name change.

Related Post: [Closed] Taipei Dunhua MGallery Hotel: A unique boutique design hotel

Design Hotels™ Design Hotel Alliance Brand: Membership Mechanism

Large-scale global hotel chains have established an economic-scale market dominance through membership systems and marketing and reservation systems. Individual hotels that operate independently around the world can only obtain members through various hotel alliances and online reservation (OTA) websites. However, just like the competition and cooperation between hotel chains and online booking sites, hotel alliances and hotel groups also have a complicated relationship of competition and cooperation.

Among the various hotel classifications, there is a classification that is divided into hard brands and soft brands. Hard brands are hotels directly controlled by the hotel group. The brand positioning, operating system and membership system must all comply with Group policies and regulations, and soft brands allow independent hotels to maintain their own brand names, design styles, and business concepts, but they can also be included in the hotel group to obtain customers with the help of group marketing resources and membership systems.

Design Hotels™ gathers boutique design hotels from all over the world in the form of hotel alliances. It was included in the Starwood Preferred Guest system in the early days. Following the merger of Starwood and Marriott, Design Hotels™ was officially incorporated into the Marriott Hotel Group and became a subsidiary of Marriott. As a soft brand, Design Hotels™ follows the Marriott Bonvoy™ membership system, but currently only enjoys part of the membership discounts.

Just as members of the Global Luxury Boutique Hotel Alliance (SLH) can join Hyatt’s Member Loyalty Reward Program (World of Hyatt) to obtain customers introduced from Hyatt members, Design Hotels™ has now become Marriott The soft brands under the hotel group are officially listed in the brand list and membership system of the Marriott Group's official website. While taking into account the independence of independent hotels, they can also exchange customers from the Marriott Hotel membership system.

• Design Hotels™ can get Marriott Bonvoy™ membership benefits: accumulate hotel points, free internet, free bottled water, free night rewards, welcome gifts, room upgrades, late check-outs, etc.
• Design Hotels™ cannot get Marriott Bonvoy™ member benefits: welcome gift selection, late check-out guarantee, member price, guaranteed room type, gift shopping discount, mobile check-in, free lounge, etc.

Design Hotels™ Design Hotel Alliance Brand: Taiwan Member Location

Taiwan’s members of the Design Hotel Alliance are mainly concentrated in the Taipei area. Those who are very interested in exploring and designing hotels can consider it as a booking consideration, enjoy the accommodation while also admiring the unique experience of hotel architecture and design.