Brand Tour|Cross Hotels & Resorts

Cross Hotels & Resorts, which originated in Chiang Mai, is headquartered in Bangkok. After opening the first highly acclaimed X2013 hotel in Chiang Mai in 2, it quickly expanded to Bangkok, Hua Hin, Pattaya, Samui, Phuket and other cities .

In-depth understanding: The brand story of Cross Hotels and Resorts

Bespoke Hospitality Management Asia (BHMA) was founded in Bangkok in 2011. It was originally a hospitality management company focusing on the Southeast Asian lodging market. In 2017, it was acquired by the Australian integrated tourism group FCTG (Flight Centre Travel Group) and was renamed BHMA Hotels in 2018. & Resorts, specializing in promoting hotel branding and management business.

BHMA Hotels & Resorts is a hotel group headquartered in Bangkok, Thailand. It owns three hotel brands: X2, X2 Vibe, and Away. Bali, Indonesia and other places have been listed as the Top 2019 fastest growing companies by HVS International in the "3 Asia Pacific Hotel Guide".

In 2019, BHMA changed its name to Cross Hotels & Resorts, and expanded from Southeast Asia to Japan, Australia, and the Pacific to establish bases. Its hotel brands were also adjusted to Cross, Cross Vibe, and Away.Among them, Cross focuses on lifestyle and fashion, Cross Vibe focuses on young fashion styles, and Away is dedicated to the leisure and holiday market.

Cross hotel and resort brand portfolio

▲ Cross Hotels and Resorts has three brands, Cross, Cross Vibe, and Away.

Brand Tour: Cross

The Cross brand was formerly known as X2 Hotel, pronounced as Cross To. Chiang Mai is currently the city with the most bases and has a total ofCross Riverside Resort(2017),Cross Nimman(2015),Cross South Gate(2014),Cross North Gate(2013) and other 4, the main design hotel style of villa type and resort type.

Cross Chiang Mai Riverside Resort. Cross Chiang Mai Riverside

X2 Riverside Resort is located on the banks of the Mae Bin River and adopts a resort-style design hotel. The exterior of the building uses a large number of city wall elements, combining modern architectural elements with traditional Lanna styles, showing the highly recognizable urban style of the ancient city of Chiang Mai, creating a peaceful and relaxing riverside The pace, the creative design of the building that takes into account both ventilation and lighting, is also quite amazing.

Related Post: Cross Chiang Mai Riverside Resort: a natural-style hotel that combines elements of the ancient city

X2 Chiangmai Riverside Resort (2)

X2 Chiangmai Riverside Resort (2)

X2 Chiangmai Riverside Resort (2)

X2 Chiangmai Riverside Resort (2)

X2 Chiangmai Riverside Resort (2)

Pratamanate Cross Hotel Pattaya. Cross Pattaya Pratamnak

The Cross Hotel in Pathanak Hills will open in February 2022. It is the third stronghold of the Cross Hotel Group in Pattaya. It provides double rooms, four-person family rooms, elite suites and two-bedroom suites. The family room is equipped with children's favorite Bunk beds and interconnecting room design.There is a multi-functional swimming pool with a children's pool in the hotel. There is a SEASALT restaurant, BITE BOX cafe and bar beside the pool. You can reach the cozy beach just across the road from the entrance of the hotel.

Related Post: Pattaya Accommodation Recommendations|Cross Hotel: Pattanaak Hill Star Hotel

Cross Hotel Pattaya Patanak

Cross Hotel Pattaya Patanak

Cross Hotel Pattaya Patanak

Cross Hotel Pattaya Patanak

Cross Hotel Pattaya Patanak

Cross Hotel Pattaya Patanak

Brand Tour: Cross Vibe

Cross Vibe is a sub-brand of Cross, formerly known as X2 Vibe, and established its first base in Chiang Mai in 2015X2 Vibe Chiang Mai Decem, And subsequently expanded to Bangkok, Pattaya, Buriram, Vietnam Viet Chi and other places, focusing on young and fashionable style serviced apartments, mainly young people.

Cross Vitality Hotel, Sukhumvit Road, Bangkok. Cross Vibe Bangkok Sukhumvit

Cross Vibe Bangkok is located near Bangkok's On Nut station. It provides general guest rooms, suites and serviced apartments, equipped with SPA, hot spring sauna, swimming pool, gym and washing machine.

Related Post: Cross Vibe Bangkok: An affordable apartment hotel designed by Vibe in Bangkok

X2 Vibe Bangkok Sukhumvit (2)

X2 Vibe Bangkok Sukhumvit (2)

X2 Vibe Bangkok Sukhumvit (2)

X2 Vibe Bangkok Sukhumvit (2)

X2 Vibe Bangkok Sukhumvit (2)

X2 Vibe Bangkok Sukhumvit (2)

X2 Vibe Bangkok Sukhumvit (2)

Brand Tour: Away

Away is the newest hotel brand of Cross, currently based in Chiang Mai, Ko Kut Island, Okinawa Kouri Island, Bali and other places. The main style of accommodation is leisure and vacation. Away means far away from the busy daily life.

Kouri Island Yawei Resort Hotel. Away Okinawa Kouri Island Resort

Kouri Island Av Resort Hotel opened on July 2021, 7. It is located on the mountainside of Kouri Island. It has an Italian restaurant, outdoor swimming pool and self-service laundry room, and provides 1 suites and 1 villa. It will be permanently opened in 37. After closing, it was completely renovated and rebranded, and became a new brand under Daiwa House, namedPatton Suites Hotel Kourishima Okinawa(BATON SUITE OKINAWA KOURI ISLAND).

Hotel Avi Resort Kourijima Okinawa


Cross Hotels & Resorts

  • Official website: https://www.crosshotelsandresorts.com/

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