BASE LAYER HOTEL's core brand concept is "a new type of business hotel for enjoying the city." While maintaining the traditional hardware structure of Japanese business hotels, it aims to provide the most basic comfort functions and flexible accommodation experience for travelers. With the help of GREENING's design, it integrates local community and cultural experiences with digital technology, and also introduces room types such as private sauna rooms and multi-person family rooms, which have been introduced since the FAV LUX series.
The Base Hotel Nagoya Nishiki
Fukuoka grassroots hotels
[BASE LAYER HOTEL] Comprehensive List of Grassroots Hotel Brand Locations
| 類型 | Stay | Location | years |
|---|---|---|---|
| Business hotel | BASE LAYER HOTEL Kobe | Kobe | - |
| Business hotel | BASE LAYER HOTEL Nagasaki | Nagasaki | - |
| Business hotel | BASE LAYER HOTEL Fukuoka | Fukuoka | 2026 |
| Business hotel | BASE LAYER HOTEL NAGOYA NISHIKI | Nagoya | 2025 |
Quick overview: Service features and basic information about the BASE LAYER HOTEL series
Baseline Hotels, a joint venture between fav hospitality group and GREENING, is positioned as a Culture Business Hotel, marking fav's first foray into the business hotel sector. The brand name, Baseline Hotels, is derived from the base layer of clothing used in mountaineering and camping activities, symbolizing the provision of essential comforts for travelers.
The grassroots hotel brands are all based on old-fashioned Japanese business inns, which have been completely renovated and remodeled. On the basis of the original physical buildings, the comfort and functionality of small guest rooms have been improved. By opening up the space of guest rooms, the FAV series' signature private sauna rooms and multi-person family rooms have been introduced. Combined with GREENING's design for community and cultural experience, it provides a fresh accommodation experience with community connection and cultural orientation.
Fukuoka: The brand hub of the BASE LAYER HOTEL series
Related Post: Fukuoka Accommodation 2026|10 newly opened star-rated hotels, serviced apartments, business hotels, capsule hotels and B&Bs
Base Lane Hotel, Fukuoka
Reservation:agoda|booking.com|Trip|klook
The Fukuoka Grassroots Hotel opened on April 15, 2026. It aims to break away from the traditional business hotel framework of merely providing a place to sleep. Through carefully planned space design and local connections, it transforms the accommodation itself into a part of the travel value. The hotel features an all-day light meal coffee bar, a self-service boutique, and offers options such as private sauna rooms and multi-person family rooms. It is 400 meters away from Watanabe-dori Station on the Fukuoka Subway Nanakuma Line.
Related Post: BASE LAYER HOTEL | Fukuoka Basic Hotel: 6-minute walk from Watanabe-dori Station, family rooms and private sauna
Nagoya: The brand hub of the BASE LAYER HOTEL series
Grassroots Hotel Nagoya Nishiki. BASE LAYER HOTEL Nagoya Nishiki
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BASE LAYER HOTEL will open in 2025. FAV Hospitality, which specializes in multi-occupancy apartments, has entered the Japanese business hotel industry for the first time, launching a new type of business hotel that combines comfort, convenience and urban enjoyment. The location is chosen near Fushimi Station, which has convenient transportation and a quiet environment. The main room types are small space rooms with a new space planning, and there are also rooms for multiple occupancy. At the same time, the FAV LUX series of private sauna rooms and rental private sauna rooms are introduced.
- Brand new and great location: The first business hotel of FAV Hospitality, it features the concept of "a new type of business hotel for city travel". It is a 200-meter walk to Marunouchi Station and Fushimi Station, where you can easily visit the attractions in downtown Nagoya by train.
- Multiple room types and special saunas: There are 186 guest rooms of 7 types, 9% of which are small-space guest rooms of 12 square meters. However, there are also large-space family rooms that can accommodate multiple people, and 4 theme rooms equipped with private sauna rooms, so there are many choices.
- Delicious dining and local connections: Opened the all-day dining restaurant "MAISON YWE", serving cheesecakes and special healthy meals, and cooperated with local media to recommend nearby food and cultural attractions and provide guidance for experiencing Nagoya.
- Complete facilities and convenient functions: There are self-service laundry and vending machines, and you can reserve a private sauna. There are convenience stores, supermarkets, and drug stores nearby, so the living facilities are quite complete, and it is very convenient for a long stay.




In-depth understanding: The brand story of the BASE LAYER HOTEL series
- BASE LAYER HOTEL|Local-level hotel: Fukuoka (2026)|Nagoya(2025)
Kasumigaseki Capital focuses on real estate development. In the early days of launching the fav series, it adopted the homestay management system of REQREA INC. REQREA also launched the GRAND BASE series of homestay services across Japan. In 2025, Kasumigaseki Capital partnered with SQUEEZE Co., Ltd. to introduce SQUEEZE's management system for the first time at FAV LUX Sapporo Susukino. SQUEEZE also launched its ownMinnThe brand's rental apartment collection.
On February 28, 2024, Kasumigaseki Capital announced its name change to fav hospitality group, simultaneously launching a new brand identity logo that begins with a flipped letter "F," conveying its commitment to a distinctive and innovative hotel brand positioning. In 2025, it ventured into the business hotel sector for the first time, partnering with GREENING to create the BASE LAYER HOTEL, a business hotel brand that combines cultural experiences with a spirit of community connection.
| Brands | Introduction |
|---|---|
| studio x seven | These are multi-person long-term apartments featuring an urban style and design aesthetic, located in cities such as Tokyo and Nagoya. |
| edit x seven | The first resort condominium with a focus on comfortable living will be launched in Fuji Gotemba in 2025 |
| seven x seven | In 2024ItoshimaThe first multi-occupancy holiday villa brand |
| FAV LUX | In 2024NagasakiThe first upgraded version of the FAV series |
| fav HOTEL | A multi-occupancy serviced apartment brand that will be launched in Hida Takayama in 2020 |
| BASE LAYER HOTEL| Grassroots hotels | In 2025Nagoya NishikiThe first new business hotel brand launched |
fav hospitality group co., ltd.
- Official website: https://favhospitalitygroup.com/
- Address: 22nd Floor, West Building, Kasumigaseki Komon Gate, 3-2-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-0013, Japan
