2021 Top 300 Global Hotel Groups and Top 50 Chinese Hotel Groups Ranking

"HOTELS" magazine published by MTG Media Group in Chicago, USA, surveys and counts global hotel groups and alliances every year, and announces "Hotels Rank 2020" as of the end of 8 in August 2019, which is a ranking of the total number of rooms under professional hotel management companies. , Covering 325 hotel groups and 300 hotel alliances, statistics exclude construction companies that only own hotel properties, real estate investment and trust funds and other units.

Basic introduction to HOTELS magazine📂

"HOTELS" is a monthly magazine established in 1966. The MTG (Marketing & Technology Group) media group in Chicago, Illinois, USA is responsible for publishing. It specializes in reporting the operation and transaction news of the global hotel industry. HOTELS counts hotel group rankings. Taking the actual responsibility for hotel management, entrusted management and franchising brands as the statistical objects, owners who actually own real estate buildings and operate independently are not included in the calculation.

Top 300 International Hotel Groups

The "TOP 300 Hotels" global hotel group rankings published by HOTELS Magazine show the scale of the top 2019 hotel groups as of the end of 300. 113 hotel groups are headquartered in the United States and 36 are headquartered in China and Hong Kong.The Marriott International Hotel Group, which merged with Starwood, remains the world's first. Jinjiang in China and Oyo in India have the highest growth rates. The former expands rapidly through mergers and acquisitions, and the latter adopts a franchise system to rapidly expand its scale, becoming the fastest rising group since 2018 .

Mergers and acquisitions and joining to expand the scale of the group

At the end of 2015, Marriott International Hotel Group of the United States announced the acquisition of Starwood Hotel Group (Starwood) for US$130 billion, and merged it into its subsidiaries Sheraton, Westin and St. Regis. Such as well-known hotel brands, the Marriott Group has more than 30 hotel brands with a total of more than 6 hotels, with a total of more than 130 million rooms, and has been firmly in the position of the world's largest hotel group.

China’s Jin Jiang International Hotel Group acquired the Louvre Hotels Group under Starwood in 2013, China’s Vienna Hotel Group in 2016, and continued to acquire Radisson from China’s HNA Group in 2018 The hotel group (Radisson Hotels) has now replaced Hilton, InterContinental and other hotel groups, becoming the world's second largest hotel group.

India’s Oyo Hotel Group locked in affordable hotels, initially adopted a franchise model to rapidly expand the market in India, and also operated the long-term rental apartment market. Now it is also advancing in China, the United Kingdom, Malaysia and other places. It ranks first in the world.Hilton Hotel Group and InterContinental Hotels Group have grown steadily, ranking fourth and fifth in size. Wyndham Hotel Group acquired the La Quinta hotel brand in 2018, and now the total number of hotels ranks sixth.

Member Loyalty Program Against Booking Platform

Facing the challenges of online reservations and the sharing economy model, global hotel groups strategically form alliances and actively develop the loyalty program (Loyalty Program) member and frequent customer management practices, breaking through the reservation website to master customer information, order sources and bargaining advantages. The hotel industry has regained its dominance. Marketing activities such as "Stop Click Around" launched by Hilton and "ItPaysToBookDirect" launched by Marriott all encourage consumers to make direct bookings and achieve direct customer marketing strategies against OTAs.

Marriott International Hotel Group, the world’s largest hotel group, promotes the membership program to become an integrated service for all-round outbound travel, such as redeeming red wine tasting experience with member points, museum tours, sports event tickets, etc. Membership management is not based on the main discount, but It is through travel that is more comfortable and fulfilling to create customer loyalty, open up repeat customers who make repeated bookings, encourage members to book rooms directly on the hotel website, and save the intermediary fees of online booking websites.

Top 25 International Hotel Alliance

The "TOP 25 Consortia" independent hotel alliance ranking published by HOTELS collects statistics on hotel alliance brands that operate independently. Members usually have their own characteristics of independent operation. They can also achieve management and management through joint marketing, common systems, and membership systems. Obtaining the benefits of booking sources can also be regarded as the Michelin Guide as a reference channel for selecting characteristic accommodations from all over the world.

Combination of hotel alliance and hotel group

Through the Loyalty Program (Loyalty Program), large hotel groups can gather the power of their many hotel brands and use membership management to give full play to the synergy of their hotel brands. Independently managed single hotels usually use cross-brand hotel alliances. , Formulate standards, certification and review procedures, adopt membership or franchise models, gather independent brand hotels from all over the world, and also gather many hotel forces to jointly operate members.

Hotel alliances usually only accept independent hotel brands. However, with the trend of hotel groups actively expanding their territory, many independent hotel alliances have begun to incorporate the membership systems of well-known hotel groups. Hotel groups have even begun to acquire or merge hotel alliances, such as Marriott, Hilton, Hyatt Group has select brands, and Best Western Hotels also acquired WorldHotels Collections, which has 2019 hotel members, in February 2.

Top 50 Hotel Groups in China

The China Hotel Association, together with Beijing International Studies University and Yingdee Consulting, released the "2021 China Hotel Group TOP4 Report" in April 2021, and comprehensively ranked and analyzed the number of hotel stores and the total number of guest rooms under China's National Hotel Group in April 50. China's top 50 hotel groups.Jin Jiang International Group (Shanghai), China Lodging Hotels Group (Shanghai), and BTG Homeinns Hotel Group (Beijing) occupy the top three, with a total of 50 million rooms under the top 369 groups. Under the influence of the new crown epidemic, the total number of high-end hotel rooms in China Still growing by more than 40% against the trend, the performance is quite impressive.

Taiwan Hotel Group Brand

In contrast to the international hotel group’s active mergers and acquisitions, Taipei Hotel Group prefers to introduce the conservative approach of international group ownership. For example, in May 2017, Japan’s largest travel group HIS announced that it would take a 5% stake in Taiwan Green World Hotel and Green World Hotel Group became HIS. Subsidiary in Taiwan; in March 51, Regent Hotel Group and InterContinental Hotels Group (IHG) established a joint venture company to transfer the overseas operation and management rights of its Regent brand to the joint venture company. IHG holds 2018% of the shares .

Observing that Taiwan’s consulting companies specializing in hotel management are limited in scale, local hotel groups that are directly operated and franchised are slow to expand, and they rarely adopt mergers and acquisitions. Many consortia and construction companies in Taiwan are owners who actually own real estate. In the hotel industry, hotel management is not what they are good at. They prefer to introduce international hotel brands and adopt the regular chain or franchise model. This is also the main reason why there are no large hotel brands in Taiwan so far.