VASIC: Out of the box!A bag brand designed for women in different daily lives

VASIC is a fashion bag brand that has emerged in the past two years. It is as hot as Meli Melo and Mansur Gavriel in the past. Almost every season's new products can be sold out in seconds. If you see it on the e-commerce platform, it will only release a very small amount of basic colors. , Also sold out less than a day after it was put on the shelves, and swept through Japan with a unit price of XNUMX yuan. It is a popular bag made by IG Internet celebrities. And let us unpack the package and show you the subtleties and characteristics of these bags. !

Why VASIC can return to Japan from New York

An emerging fashion brand that needs the blessing of "IDOL" will have the opportunity to be seen by the public, and then followed by the masses and followed by the media. For example, the Meli Melo brown cradle bag was taken by the American socialite Olivia Palermo, and it was released on the social platform, becoming a must for many girls' pockets. One of the bags I bought.And Mansur Gavriel has produced the world's lightest bucket bag. The black and red two-color interior and exterior are the most classic. It is blessed by supermodels Miranda Kerr and Emma Watson.

The designer Kanoko Mizuo is a hair stylist. She went to Paris, France to work hard in her 20s. She was exposed to art and fashion. She even got a great opportunity to work under the master Julien d'Ys (the cooperating master of hairstyles for the show by Rei Kawakubo). He often travels to New York. Settling down for a business trip, creating your own hair salon and fragrance brand, why not try to design a bag one day if you have a whim? VASIC was born, and it was officially sold in 2015. Thanks to the skills of Japanese fashion magazines and IG Internet celebrities, it has swept the eyes of Japanese girls.

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▲ The designer understands that girls like multi-color and multi-choice hearts.

VASIC creative inspiration comes from you and me

The source of creativity comes from daily trivial things, not deliberately looking for "muse", for example: the designer often travels on business trips, she imagines what kind of bag travellers will look for, or consider a bag suitable for women with children, Therefore, the style designed by Kanoko Mizuo definitely has the element of "convenience", and it is a tool to enjoy the fashionable appearance. The brand ultimately hopes to become a familiar brand to everyone, which can be owned by women with diversified daily lives, and at a relatively affordable price. Enter everyone's world.

2021 AW BOND MINI

The "Kink Bag" is named after its bag features. After BOND became popular, more and more lightweight styles have been introduced. Therefore, it has extended three sizes of BOND, BOND MINI, and BOND MINI MINI. The most inquired is BOND MINI, which is suitable for girls. The small bag should not be too wasteful. In addition, the elephant gray will be launched in the fall of 2021. How can you not start it, especially for casual wear styles. The twist bag is very easy to carry and practical.

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▲ The body is three-dimensional, and the upper body is more textured.

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▲ I will check the four corners for wear.

2021 AW EVER MINI

The EVER series is like an extension of the CITY square bag. It has a larger capacity, not so stiff but still has a square bag form, and also offers three capacities for consumers to choose from. Maybe some people don’t like handbags so much, but Japan is one of them. For the consumer group that prioritizes mobile phones, a sister LOEWE once shared with me that Taiwan loves Puzzle shoulder bags, and Japan is the best seller in Hammock. Japan’s IG net red matching bag has this feature.

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▲ The leather texture is also specially selected by the counter.

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▲ The buckle is finely matched, so it won’t get stuck when you use it.

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Extra Story: 2021 AW New Color Comparison

New colors will be launched every season. Ash (elephant gray) and Charcoal (charcoal) will be launched this autumn and winter. If you look at the official website, you only think that the shades of gray are different, but when I actually get it, I feel that the charcoal color is still a little bit The official website of green and super-good has been sold out. In addition to the basic colors, VASIC rarely repeats the colors in each season. Someone who bought the gray system really made money this year. It will continue to be popular for several years and there is no way to start again.

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▲ Charcoal on the left and elephant on the right.

2021 AW CITY

What I did not expect is the CITY series. Major brands have strong square bags. From Celine all the way to MK, the price ranges from more than 10 to XNUMX yuan. It is not easy to beat a lot of predecessors. VASIC CITY series The characteristic is that the ratio of length to width is a bit close to square, the front of the buckle part has a half circle of leather, the front curvature has the feeling of a Japanese schoolchildren's schoolbag, the smooth leather surface and the back pocket design are quite chain-washing, which is good for formal and casual.

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▲ The semicircular design makes the biggest difference with other brands.

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▲ Light gray, elephant color to black. (I want to pack color...)

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A single product of XNUMX yuan, VASIC is worth your purchase

It’s the first time to help customers come back from the counter in Japan, and check them as if they are their own bags. The counter in Tokyo, Japan, will check once. After the purchase is received, I will check it again. I will check again before I ship it. I hope The guests felt hot when they received it, as if they had gone to the counter to hold them back.Carefully check the details one by one. The stitches, oil edges, hardware and leather are light and easy to carry in your hands. I asked the guests on this day to write the article. It was also well received by word of mouth. I wanted to repurchase again and was blocked by me. New colors in the spring and summer of 2022 It's coming, leave the budget over there! (Catch this)

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