Bangkok’s Central World gathered many well-known boutiques. At that time, I went to the opening ceremony of OMEGA. Unlike Taiwan’s marketing method, Taiwan is still used to publishing articles and inviting artists and celebrities to do public relations news, or to ask celebrities to be one-day store managers to attract media interviews. The opening celebration of OMEGA Bangkok this time was to invite student bands to perform and successfully gathered crowds.
The lobby on the first floor of Central World is very spacious. The students are playing hard, and wearing red uniforms are very eye-catching. I think this is a very successful marketing case. It not only retains the crowds of shopping and shopping, but also attracts many foreign tourists. Customers found it fresh and picked up cameras and DV to take pictures. If the starting point of this event is brand promotion, then it’s quite a tone, and it is worthy of reference by Taiwanese industry operators.
The performance time that day was about half an hour. Looking at the happy expressions of these students, it seemed that I had returned to the students' lives and thought of the fun of being a school band when I was young.After the performance, there was enthusiastic applause on every floor, and we hurriedly asked the musicians and asked them to take a photo with us. These kids are really cute!
