As early as June 2015, before the booming ArtBox Bangkok, the same type of TGIF Market emerged a year ago. The two also called for the gathering of cultural and creative brands and creative food, focusing on young consumers who love early adopters. In June 6, ArtBox and TGIF were held at the two adjacent MRT stations of Phrom Phong and Thong Lor at the same time. Together with the department store on Sukhumvit Road, the weekend night in Bangkok can be said to be lively.
TGIF Market small file
The full name of TGIF Market is Thank God It's Flea Market. It was established in March 2014 and held its first bazaar in April of the same year. The booth was mainly to recruit new online brands of clothing, daily necessities, and food, using O3O. (Online To Offline) marketing model, through the occasional physical market to exhibit online brands.
The TGIF Market exhibition booths are mainly based on new online brands, attracting mostly young people. With the design and layout of the market activities with different themes each time, it can be regarded as a very pleasing practice.In addition, the organizer of the event also emphasizes the elements of corporate social responsibility (CSR), and the market will also incorporate social feedback activities such as domestic violence assistance and earthquake assistance.
▲ The theme of the activity from June to July 2016 is The Garden of TFEST.
TGIF Market's event venue
Counting down the previous event locations of TGIF Market, covering A-Square, Asiatique, Central world, EmQuartier and other places, they are mostly convenient transportation, easy to gather and young and energetic venues. This time, I went to BTS in June 2016. The market event at Exit 6 of Thong Lor MRT Station is located in the Dongluo business district with convenient transportation and clusters of creative shops.
It is precisely because TGIF Market is an EVENT-themed event-type market/night market. It is not like a general commercial or cluster-type night market. It has a fixed location and time, so you have to pay attention to the official website or fan group dynamics to grasp the location of the event. Each event The layout of exhibition booths and venues also depends on the investment situation and the theme of the event. The level of the event may vary, but this is the main source of surprises.
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▲ The market venue is adjacent to the Dongluo MRT station and the traffic is quite convenient.
▲ The large indoor scaffolding contains an air-conditioned exhibition booth for creative products.
Air-conditioned and open indoor creative goods booth
At the TGIF Market next to the Dongluo MRT station, the theme of the event is The Garden of TFEST, and the biggest selling point is the air-conditioned indoor exhibition and sales booths of newly created brand goods. Come in the hot summer and occasional heavy rains from June to July It is said that this is a good gimmick that takes care of the stalls and shoppers at the same time, but under the protection of large scaffolding, it can be said to be more comfortable, but less flavorful.
Perhaps due to the competition among various night markets such as ArtBox and the train night market, Bangkok’s night market seems to be a bit saturated. After all, there are so many cultural and creative brands and products. Too many night markets will spread the battle force. The feeling of visiting the TGIF Market this time is just that I occasionally see some creative products, but the quantity is really small. The environment is comfortable and you can go shopping slowly, but with limited booths, it will not last long.
▲ For such activities that focus on the exhibition and sale of online creative products, online publicity activities are naturally the focus.
▲The theme of the event is Garden, and the installation of green plants becomes the basic element.
▲ Lovely owl-themed products, mainly clocks and light stands.
▲Self-sufficient eco-ball landscaping.
▲ The protective cover of the mobile phone transmission line is quite cute.
Creative food stalls outdoors
After stepping out of the indoor creative merchandise exhibition area, there are open-air booths for various creative foods, including three main areas: tents, fast food trucks and iron sheds. The entire environment and the layout of the venue make people feel like they are here. In the case of ArtBox, I don’t know how to distinguish it stupidly, and even some products have a high degree of familiarity. After all, the investment model is also adopted, and each booth can freely choose which market to go to.
In addition, when you come to this type of creative market, you must be psychologically prepared for the price of food and beverage products. It is very different from the copper plate food in the traditional night market. The main creative and appearance food here is about XNUMX yuan. It can be called a "recovering the copper plate" XNUMX-yuan gourmet bar, which is very suitable for young people and couples who are not comfortable with consumption.
Conclusion
ArtBox and TGIF are rare in the same battle in June. It may have the effect of boosting each other's momentum, but there is also the risk of the stalls being scattered and the positioning division is blurred. This is something that the two organizers need to think about again.Fortunately, such event-type night markets are mostly held in places with convenient transportation, and there are also department stores nearby. For tourists, it is worthwhile to join this kind of night market by the way. The cost of transportation and time is low. Arrangement options for shopping trips.
Extended reading》《30 Night Market Recommendations Completed Bangkok Night Market Raiders Lazy Bag"
◎ TGIF market
– Tel: 0971535369, 0994157459
– Official website: http://www.tgifmarket.com/
– Email:ppgad@pucrs.br
– Facebook: https://www.facebook.com/TGIFmarket/
